sheet1
Content Planner
  Distribution
    Direct
      Email to subscribers
      Post to dedicated Facebook page
      Feed to app (phones and tablets)
      Post to blog
        Direct for feed subscribers and Kindle-syndicated blogs...
        ... or if blog auto-posts to Facebook page or Twitter account used as a list
    Indirect
      Upload to doc sharing sites
      Upload to ebook directories
      Add to Kindle collection
    Syndication
      Direct to publishers
      Add to article library
      Post to article directories
    Promotion
      Social media
        Facebook
        Twitter
        LinkedIn
        Pinterest
      Social bookmarking sites
        Digg
        StumbleUpon
        Reddit
        Newsvine
        Buzzfeed
        Clipmarks
        Del.icio.us
        TweetMeme
        Fark
        Slashdot
      Blog announcement
      Press release
        Must be newsworthy
        Must have a "hook"
  Getting Subscribers
    High value
      Sell product
      Paid traffic
        Solo ads
        Pay per click
        Pay per view
        In-text ads
        Banner ads
      Promotions for affiliates
      Create streamers
      Test new ads
      Test and tweak funnel
    Variable
      Press release
      Social media
        Point to content
        Sign-up system not the main focus
        Mix with other useful posts
      Blog commenting
      SEO
    Low value
      Forum posting
      Email signature
    Don't bother
      Article spinning
      Link spamming
      Blog commenting just for the link
  Re-purposing
    "Retire" content and update as products
    Expand small sections into intro pieces
    Create "greatest hits" compilations
    Use free reports as subscription bonuses
    Be creative. Good content always has more than one use.
  Preparation
    Decide on final output type(s)
      Single article/video/whatever
      Report broken down into series
      Series compiled into report
      Articles to be compiled into larger piece later
      Complete book
    Create individual pieces
    Format for distribution
  Creation
    Research
    Define the purpose
    Outline
    Create
    Edit
      Fact-check
      Verify URLs
      Tighten clumsy spots
      Remove the fluff
      Add "zing" to the thing
      Check grammar and spelling