<map version="0.9.0">
<!-- To view this file, download free mind mapping software FreeMind from http://freemind.sourceforge.net -->
<node CREATED="1345948682710" ID="ID_774910476" MODIFIED="1347433901648" STYLE="bubble" TEXT="Your List Machine">
<node CREATED="1346373286114" FOLDED="true" ID="ID_519664137" MODIFIED="1347433901594" POSITION="right" TEXT="Define your audience">
<node CREATED="1346379227434" FOLDED="true" ID="ID_1101403622" MODIFIED="1347433901592" TEXT="Who are they?">
<node CREATED="1346605537137" ID="ID_949588266" MODIFIED="1346605550800" TEXT="Age, gender, income, interests"/>
<node CREATED="1346605551865" ID="ID_1401028108" MODIFIED="1346605557059" TEXT="Where do they live?"/>
<node CREATED="1346605559825" ID="ID_349819310" MODIFIED="1346605568328" TEXT="What do they want that relates to your offer?"/>
</node>
<node CREATED="1346379232882" FOLDED="true" ID="ID_1267176408" MODIFIED="1347433901593" TEXT="What do they do online?">
<node CREATED="1346605428057" ID="ID_55215479" MODIFIED="1346605708488" TEXT="Discussion? Research? Social activities? Prospecting?"/>
<node CREATED="1346606776153" ID="ID_280238548" MODIFIED="1346606783698" TEXT="Do they regularly shop online?"/>
<node CREATED="1346605438537" ID="ID_597810926" MODIFIED="1346606794746" TEXT="The answers point to sites for advertising"/>
<node CREATED="1346605455273" ID="ID_336592205" MODIFIED="1346606292096" TEXT="Network with established players on those sites"/>
</node>
<node CREATED="1346379245554" FOLDED="true" ID="ID_1329477446" MODIFIED="1347433901593" TEXT="Preferred networking medium?">
<node CREATED="1346606298089" ID="ID_30836224" MODIFIED="1346606300480" TEXT="Email"/>
<node CREATED="1346606301561" ID="ID_620003662" MODIFIED="1346606304143" TEXT="Skype"/>
<node CREATED="1346606305529" ID="ID_952349180" MODIFIED="1346606307748" TEXT="Forums"/>
<node CREATED="1346606322153" ID="ID_897036225" MODIFIED="1346606330121" TEXT="Social networks"/>
<node CREATED="1346606308729" ID="ID_1576781725" MODIFIED="1346606313944" TEXT="Telephone"/>
</node>
<node CREATED="1346379257322" FOLDED="true" ID="ID_262573113" MODIFIED="1347433901593" TEXT="Preferred learning medium?">
<node CREATED="1346606401313" ID="ID_1262830931" MODIFIED="1346606404800" TEXT="Plain text"/>
<node CREATED="1346606405449" ID="ID_765331923" MODIFIED="1346606418113" TEXT="Audio"/>
<node CREATED="1346606418976" ID="ID_1295768269" MODIFIED="1346606420914" TEXT="Video"/>
<node CREATED="1346606421328" ID="ID_236699609" MODIFIED="1346606433501" TEXT="Open teleconference"/>
<node CREATED="1346606434145" ID="ID_15061202" MODIFIED="1346606437897" TEXT="Open webinar"/>
<node CREATED="1346606439897" ID="ID_1705432361" MODIFIED="1346606450177" TEXT="Phone consultation"/>
</node>
<node CREATED="1346379266105" FOLDED="true" ID="ID_605780317" MODIFIED="1347433901593" TEXT="Preferred buying process?">
<node CREATED="1346606600313" ID="ID_1848611216" MODIFIED="1346606613242" TEXT="Web, with digital download"/>
<node CREATED="1346606614217" ID="ID_1634889330" MODIFIED="1346606623418" TEXT="Web, with physical delivery"/>
<node CREATED="1346606653977" ID="ID_692481330" MODIFIED="1346606710621" TEXT="Direct mail"/>
<node CREATED="1346606630905" ID="ID_99717966" MODIFIED="1346606634439" TEXT="Telephone"/>
<node CREATED="1346606676841" ID="ID_1421228428" MODIFIED="1346606681799" TEXT="Face to face"/>
</node>
<node CREATED="1346379281170" FOLDED="true" ID="ID_249502874" MODIFIED="1347433901594" TEXT="Price and buying expectations?">
<node CREATED="1346606849009" FOLDED="true" ID="ID_343466906" MODIFIED="1347433901593" TEXT="High or low?">
<node CREATED="1346606916681" ID="ID_660582795" MODIFIED="1346606922997" TEXT="Impulse or problem solving?"/>
<node CREATED="1346606931081" ID="ID_1793419490" MODIFIED="1346606935416" TEXT="Recurring need?"/>
<node CREATED="1346606938641" ID="ID_218094770" MODIFIED="1346607160042" TEXT="Curious or commited?"/>
</node>
<node CREATED="1346606856105" FOLDED="true" ID="ID_342954175" MODIFIED="1347433901593" TEXT="Single sale, or funnel?">
<node CREATED="1346606994545" ID="ID_3708822" MODIFIED="1346607000713" TEXT="Dimensions of need"/>
<node CREATED="1346607010665" ID="ID_743182011" MODIFIED="1346607014628" TEXT="Related issues"/>
<node CREATED="1346607026233" ID="ID_969028103" MODIFIED="1346607032326" TEXT="Casual or desperate"/>
</node>
<node CREATED="1346606873993" ID="ID_1957383021" MODIFIED="1346607064932" TEXT="Repeat purchasers?"/>
</node>
</node>
<node CREATED="1346369326018" FOLDED="true" ID="ID_1808464623" MODIFIED="1347718028057" POSITION="right" TEXT="Set-Up">
<node CREATED="1346369489146" FOLDED="true" ID="ID_1018305191" MODIFIED="1347718027302" TEXT="Tech">
<node CREATED="1346607255785" FOLDED="true" ID="ID_1822356747" MODIFIED="1347433901596" TEXT="Hosting">
<node CREATED="1346607763209" FOLDED="true" ID="ID_148756904" MODIFIED="1347433901594" TEXT="Domain">
<node CREATED="1346607787929" ID="ID_1160002422" MODIFIED="1346607790749" TEXT="Registered"/>
<node CREATED="1346607791545" FOLDED="true" ID="ID_1575528396" MODIFIED="1347433901594" TEXT="Pointed to host">
<node CREATED="1346609745521" ID="ID_446155234" MODIFIED="1346609754167" TEXT="Get nameserver info from host"/>
<node CREATED="1346609754961" ID="ID_1913166875" MODIFIED="1346609763635" TEXT="Usually included in welcome message"/>
<node CREATED="1346609765137" ID="ID_712043172" MODIFIED="1346609776425" TEXT="Change nameservers at domain registrar"/>
<node CREATED="1346609782209" ID="ID_827605042" MODIFIED="1346609794472" TEXT="Typically 3 to 24 hours before change takes effect"/>
</node>
</node>
<node CREATED="1346607814025" FOLDED="true" ID="ID_46410052" MODIFIED="1347433901596" TEXT="Capacity">
<node CREATED="1346607820305" FOLDED="true" ID="ID_1777059295" MODIFIED="1347433901594" TEXT="File storage">
<node CREATED="1346609540177" ID="ID_1688469451" MODIFIED="1346609545547" TEXT="Rarely an issue"/>
<node CREATED="1346609549641" ID="ID_1077471699" MODIFIED="1346609553554" TEXT="Drive space is cheap"/>
<node CREATED="1346609557721" ID="ID_969380377" MODIFIED="1346609595299" TEXT="Look for a minimum of 5 gigabytes to start"/>
</node>
<node CREATED="1346607832713" FOLDED="true" ID="ID_1179867561" MODIFIED="1347433901594" TEXT="Operating system">
<node CREATED="1346608163393" ID="ID_1073839184" MODIFIED="1346608182880" TEXT="Linux preferred"/>
<node CREATED="1346608190009" ID="ID_59868196" MODIFIED="1346608198891" TEXT="Current versions of MySQL and PHP"/>
<node CREATED="1346608229041" ID="ID_776171042" MODIFIED="1346608237361" TEXT="CPanel helps, but is not required"/>
</node>
<node CREATED="1346607928617" FOLDED="true" ID="ID_1986994668" MODIFIED="1347433901594" TEXT="Traffic volume">
<node CREATED="1346607939441" ID="ID_1203782755" MODIFIED="1346607946608" TEXT="Do not believe &quot;unlimited&quot;"/>
<node CREATED="1346607975425" ID="ID_582388487" MODIFIED="1346607986711" TEXT="Wordpress adds to overhead"/>
<node CREATED="1346608307913" ID="ID_1547020408" MODIFIED="1346608315355" TEXT="Watch for slowdowns, outages"/>
<node CREATED="1346608332537" ID="ID_789530940" MODIFIED="1346608339743" TEXT="Stay one step ahead of planned volumes"/>
<node CREATED="1346608072689" ID="ID_689088514" MODIFIED="1346608090171" TEXT="Be ready to upgrade hosting"/>
</node>
<node CREATED="1346607884577" FOLDED="true" ID="ID_564963463" MODIFIED="1347433901596" TEXT="Restrictions">
<node CREATED="1346608424289" FOLDED="true" ID="ID_1430041657" MODIFIED="1347433901595" TEXT="Shared hosting">
<node CREATED="1346608454121" ID="ID_128297252" MODIFIED="1346608466124" TEXT="Usually 100 to 500 emails per day, max"/>
<node CREATED="1346608475969" ID="ID_236885092" MODIFIED="1346608484657" TEXT="Not suitable for running a self-hosted list"/>
<node CREATED="1346608488633" ID="ID_64229899" MODIFIED="1346608495778" TEXT="Quickly shut down for any complaints"/>
<node CREATED="1346609302504" ID="ID_1771085112" MODIFIED="1346609311740" TEXT="Affected by other domains on the same machine"/>
<node CREATED="1346608519345" ID="ID_1694664953" MODIFIED="1346608528249" TEXT="Can be a problem for some shopping carts"/>
<node CREATED="1346608538433" ID="ID_817553857" MODIFIED="1346608557336" TEXT="Okay for hosting just the subscription page(s)"/>
<node CREATED="1346609374457" FOLDED="true" ID="ID_23441575" MODIFIED="1347433901595" TEXT="Okay as a starter, assuming...">
<node CREATED="1346609384617" ID="ID_1464041195" MODIFIED="1346609401808" TEXT="You use an outside list hosting service"/>
<node CREATED="1346609404521" ID="ID_1807315099" MODIFIED="1346609454217" TEXT="You use an outside shopping cart"/>
</node>
<node CREATED="1346608575768" ID="ID_330867515" MODIFIED="1346608587814" TEXT="Cheap. $5 to $20 per month"/>
</node>
<node CREATED="1346608602601" FOLDED="true" ID="ID_1219796841" MODIFIED="1347433901595" TEXT="VPS (virtual private server)">
<node CREATED="1346608641729" ID="ID_1999841437" MODIFIED="1346608645243" TEXT="Better security"/>
<node CREATED="1346608646601" ID="ID_1196480203" MODIFIED="1346608651610" TEXT="Higher email limits"/>
<node CREATED="1346608792441" ID="ID_408568037" MODIFIED="1346608815471" TEXT="If hosting your own list, ask about the limits in advance"/>
<node CREATED="1346608752504" ID="ID_1608386420" MODIFIED="1346608764611" TEXT="Higher traffic/bandwidth limits"/>
<node CREATED="1346608670025" ID="ID_1716742301" MODIFIED="1346608679243" TEXT="Affected only by your own activities"/>
<node CREATED="1346608685977" ID="ID_1140271666" MODIFIED="1346608692963" TEXT="Usually comes with better support"/>
<node CREATED="1346609269793" ID="ID_708893525" MODIFIED="1346609279659" TEXT="Typically $30 to $100 per month"/>
</node>
<node CREATED="1346608845569" FOLDED="true" ID="ID_1394502679" MODIFIED="1347433901596" TEXT="Dedicated server">
<node CREATED="1346608851097" ID="ID_1408923769" MODIFIED="1346608861694" TEXT="Limits set by the machine, rather than policy"/>
<node CREATED="1346608874761" FOLDED="true" ID="ID_1144065469" MODIFIED="1347433901595" TEXT="Often managed by the host">
<node CREATED="1346608884177" ID="ID_1651231823" MODIFIED="1346608897445" TEXT="Reduces technical skill requirements"/>
<node CREATED="1346608917289" ID="ID_407765284" MODIFIED="1346608923331" TEXT="Faster support response times"/>
<node CREATED="1346608898761" ID="ID_1828358310" MODIFIED="1346608905126" TEXT="Much better security"/>
</node>
<node CREATED="1346608944353" FOLDED="true" ID="ID_785751521" MODIFIED="1347433901595" TEXT="Price varies wildly, based on...">
<node CREATED="1346608968440" ID="ID_59952092" MODIFIED="1346609109498" TEXT="Support levels offered"/>
<node CREATED="1346608957465" ID="ID_571427421" MODIFIED="1346608959936" TEXT="RAM"/>
<node CREATED="1346608960777" ID="ID_645500087" MODIFIED="1346608967309" TEXT="File storage space"/>
<node CREATED="1346609071345" ID="ID_205714707" MODIFIED="1346609103938" TEXT="Number of IP addresses"/>
<node CREATED="1346609134665" ID="ID_127561426" MODIFIED="1346609145967" TEXT="Typically $150 to $500 per month"/>
<node CREATED="1346609147641" ID="ID_1909331879" MODIFIED="1346609183903" TEXT="Higher for especially powerful or customized machines"/>
</node>
</node>
</node>
</node>
</node>
<node CREATED="1346607262225" FOLDED="true" ID="ID_1678426892" MODIFIED="1347718025450" TEXT="Content delivery">
<node CREATED="1346609960241" FOLDED="true" ID="ID_794506690" MODIFIED="1347433901597" TEXT="Email">
<node CREATED="1346609976497" FOLDED="true" ID="ID_705273864" MODIFIED="1347433901597" TEXT="Self-hosted">
<node CREATED="1346610041425" FOLDED="true" ID="ID_1608547721" MODIFIED="1347433901596" TEXT="Dedicated email script">
<node CREATED="1346610118505" FOLDED="true" ID="ID_1275756354" MODIFIED="1347433901596" TEXT="Free">
<node CREATED="1346610146633" ID="ID_1022092753" MODIFIED="1346610148915" TEXT="phpList"/>
<node CREATED="1346610149913" ID="ID_228567300" MODIFIED="1346610153577" TEXT="Majordomo"/>
<node CREATED="1346610349953" ID="ID_1859904440" MODIFIED="1346610352464" TEXT="Mailman"/>
<node CREATED="1346610355609" ID="ID_852843352" MODIFIED="1346610362021" TEXT="Dozens of options"/>
<node CREATED="1346610365617" ID="ID_1447368533" MODIFIED="1346610379496" TEXT="All take some technical skill and regular management"/>
</node>
<node CREATED="1346610128009" FOLDED="true" ID="ID_247039516" MODIFIED="1347433901596" TEXT="Paid">
<node CREATED="1346610132625" ID="ID_1823949137" MODIFIED="1346615100408" TEXT="Again, lots of choices"/>
<node CREATED="1346610502209" ID="ID_1189217942" MODIFIED="1346610520820" TEXT="Must be able to export the list for regular backup"/>
<node CREATED="1346615048281" ID="ID_359050299" MODIFIED="1346615117720" TEXT="Autoresponder capability adds ecourse option"/>
</node>
</node>
<node CREATED="1346610071297" FOLDED="true" ID="ID_26626237" MODIFIED="1347433901596" TEXT="Blog plug-in">
<node CREATED="1346615125457" ID="ID_150908043" MODIFIED="1346615137728" TEXT="No recommendation for free option"/>
<node CREATED="1346615139593" ID="ID_1666460483" MODIFIED="1346615148980" TEXT="Useful primarily for membership sites"/>
</node>
</node>
<node CREATED="1346609981713" FOLDED="true" ID="ID_1142171147" MODIFIED="1347433901597" TEXT="Autoresponder/List service provider">
<node CREATED="1346615168865" ID="ID_1575567403" MODIFIED="1346615174736" TEXT="Free - ListWire.com"/>
<node CREATED="1346615178065" FOLDED="true" ID="ID_776199308" MODIFIED="1347433901597" TEXT="Free trial">
<node CREATED="1346615185689" ID="ID_921292136" MODIFIED="1346615204116" TEXT="Only useful for limited time and/or subscriber base"/>
<node CREATED="1346615211145" ID="ID_7190239" MODIFIED="1346615217898" TEXT="Choose based on future growth"/>
<node CREATED="1346615218769" ID="ID_633355215" MODIFIED="1346615231985" TEXT="Moving subscribers from one service to another is difficult"/>
</node>
<node CREATED="1346615241097" FOLDED="true" ID="ID_1040112463" MODIFIED="1347433901597" TEXT="Paid">
<node CREATED="1346615248257" ID="ID_312095243" MODIFIED="1346615261890" TEXT="Lots of choices"/>
<node CREATED="1346615263201" FOLDED="true" ID="ID_910557369" MODIFIED="1347433901597" TEXT="Read terms of service carefully">
<node CREATED="1346615287617" ID="ID_1463672903" MODIFIED="1346615296243" TEXT="Do they require confirmed opt-in?"/>
<node CREATED="1346615297057" ID="ID_821432870" MODIFIED="1346615304155" TEXT="Do they allow affiliate promotions?"/>
<node CREATED="1346615305297" ID="ID_1960736029" MODIFIED="1346615317650" TEXT="What is their complaint threshold?"/>
<node CREATED="1346615383049" ID="ID_513825171" MODIFIED="1346615389015" TEXT="What are their pricing levels?"/>
<node CREATED="1346615514401" ID="ID_1604402819" MODIFIED="1346615603091" TEXT="If they allow imported lists without checking or COI, go somewhere else"/>
</node>
<node CREATED="1346615412073" ID="ID_609166635" MODIFIED="1346615418230" TEXT="Back up your lists regularly"/>
</node>
</node>
</node>
<node CREATED="1346617150881" FOLDED="true" ID="ID_1263014762" MODIFIED="1347718023946" TEXT="Sign-up for list">
<node CREATED="1346617190321" ID="ID_1910751018" MODIFIED="1346617204706" TEXT="Get form from script or provider"/>
<node CREATED="1346617206121" ID="ID_908796382" MODIFIED="1346617212476" TEXT="Create opt-in page"/>
<node CREATED="1346617213505" FOLDED="true" ID="ID_670371214" MODIFIED="1347433901597" TEXT="Confirmation reminder">
<node CREATED="1346617227065" ID="ID_1212484511" MODIFIED="1346617234386" TEXT="If using confirmed opt-in"/>
<node CREATED="1346617235801" ID="ID_1385775580" MODIFIED="1346617252884" TEXT="Show the subject line of the confirmation email"/>
<node CREATED="1346617273857" ID="ID_803958791" MODIFIED="1346617285051" TEXT="Ask them to check their email and click on the link"/>
</node>
<node CREATED="1346617377857" FOLDED="true" ID="ID_396041176" MODIFIED="1347718023282" TEXT="Success page">
<node CREATED="1346617393761" ID="ID_1382114001" MODIFIED="1346617404004" TEXT="Shown upon successful subscription"/>
<node CREATED="1346617405569" ID="ID_390053982" MODIFIED="1346617464028" TEXT="Deliver promised downloads, or..."/>
<node CREATED="1346617426265" ID="ID_400533340" MODIFIED="1347718016822" TEXT="Remind them that the delivery link is in their welcome email"/>
</node>
<node CREATED="1346617484585" FOLDED="true" ID="ID_495699951" MODIFIED="1347433901598" TEXT="Welcome email">
<node CREATED="1346617489193" ID="ID_1882893240" MODIFIED="1346617497761" TEXT="Delivered upon successful subscription"/>
<node CREATED="1346617499609" ID="ID_1627013016" MODIFIED="1346617518616" TEXT="Points to promised downloads, access, or other relevant info"/>
</node>
<node CREATED="1346617554209" ID="ID_232017781" MODIFIED="1346617565866" TEXT="Test this before launching"/>
</node>
<node CREATED="1346609963497" FOLDED="true" ID="ID_350425219" MODIFIED="1347433901599" TEXT="Blog">
<node CREATED="1346616310153" ID="ID_1046283845" MODIFIED="1346616326735" TEXT="Choose a script to match your planned development"/>
<node CREATED="1346615667857" FOLDED="true" ID="ID_494556671" MODIFIED="1347433901598" TEXT="Levels of access?">
<node CREATED="1346615788857" ID="ID_751818713" MODIFIED="1346615793784" TEXT="Free, open to all"/>
<node CREATED="1346615794593" ID="ID_800148389" MODIFIED="1346615801064" TEXT="Register to access"/>
<node CREATED="1346615802257" ID="ID_377464548" MODIFIED="1346615808384" TEXT="Paid access only"/>
<node CREATED="1346615810177" ID="ID_1918920680" MODIFIED="1346615820408" TEXT="Mixed levels"/>
<node CREATED="1346615828801" FOLDED="true" ID="ID_1720518399" MODIFIED="1347433901598" TEXT="Strictly private access">
<node CREATED="1346615864401" ID="ID_1038401193" MODIFIED="1346615867160" TEXT="Affiliates"/>
<node CREATED="1346615867849" ID="ID_236628195" MODIFIED="1346615873184" TEXT="Mastermind group"/>
<node CREATED="1346615911409" ID="ID_681519175" MODIFIED="1346615917720" TEXT="Project co-ordination"/>
</node>
</node>
<node CREATED="1346615957209" FOLDED="true" ID="ID_828059733" MODIFIED="1347433901598" TEXT="Participation">
<node CREATED="1346615964041" ID="ID_758097835" MODIFIED="1346615967296" TEXT="Open discussion"/>
<node CREATED="1346615968593" ID="ID_473735173" MODIFIED="1346615990896" TEXT="Registration required to comment?"/>
<node CREATED="1346616001513" ID="ID_625167548" MODIFIED="1346616017290" TEXT="First &apos;x&apos; comments moderated?"/>
<node CREATED="1346615991600" ID="ID_1082320827" MODIFIED="1346615998177" TEXT="All comments moderated?"/>
<node CREATED="1346616028249" ID="ID_368988681" MODIFIED="1346616053009" TEXT="Attached forum"/>
</node>
<node CREATED="1346615689049" FOLDED="true" ID="ID_669041092" MODIFIED="1347433901598" TEXT="&quot;Drip feed?&quot;">
<node CREATED="1346615696321" ID="ID_1359495849" MODIFIED="1346615768975" TEXT="Time-delayed access?"/>
<node CREATED="1346615705305" ID="ID_938354050" MODIFIED="1346615711688" TEXT="Promotes regular visits"/>
<node CREATED="1346615714993" ID="ID_1401128252" MODIFIED="1346616108056" TEXT="Email on new access level, or not?"/>
</node>
<node CREATED="1346615752769" ID="ID_229545871" MODIFIED="1346615757775" TEXT="RSS subscriptions?"/>
</node>
<node CREATED="1346609966201" FOLDED="true" ID="ID_156774790" MODIFIED="1347433901599" TEXT="Membership">
<node CREATED="1346616292489" ID="ID_1650151436" MODIFIED="1346616355171" TEXT="Choose a script to match your plan"/>
<node CREATED="1346616129841" ID="ID_469589164" MODIFIED="1346616135010" TEXT="Free or paid?"/>
<node CREATED="1346616135657" ID="ID_697134204" MODIFIED="1346616142118" TEXT="Open or private invites?"/>
<node CREATED="1346616142841" ID="ID_1287786598" MODIFIED="1346616153022" TEXT="One-time fee or monthly?"/>
<node CREATED="1346616273617" ID="ID_1488835959" MODIFIED="1346616279287" TEXT="Membership levels?"/>
<node CREATED="1346616156241" ID="ID_880033172" MODIFIED="1346616169113" TEXT="Content update schedule?"/>
</node>
<node CREATED="1346609970233" FOLDED="true" ID="ID_1867722421" MODIFIED="1347717993138" TEXT="Video">
<node CREATED="1346617604145" FOLDED="true" ID="ID_698623891" MODIFIED="1347433901599" TEXT="Hosting">
<node CREATED="1346617658753" FOLDED="true" ID="ID_573135745" MODIFIED="1347433901599" TEXT="Self-hosted">
<node CREATED="1346617706505" ID="ID_1354882047" MODIFIED="1346617712251" TEXT="Disk storage"/>
<node CREATED="1346617715953" ID="ID_475603317" MODIFIED="1346617722575" TEXT="Account bandwidth"/>
</node>
<node CREATED="1346617664409" FOLDED="true" ID="ID_1786215171" MODIFIED="1347433901599" TEXT="YouTube">
<node CREATED="1346617733801" ID="ID_582064902" MODIFIED="1346617735226" TEXT="Free"/>
<node CREATED="1346617778977" ID="ID_1603855595" MODIFIED="1346617793988" TEXT="Low bandwidth and storage issues"/>
<node CREATED="1346617736377" ID="ID_992066238" MODIFIED="1346617745946" TEXT="Videos accessible off your site"/>
<node CREATED="1346617751985" ID="ID_1221156867" MODIFIED="1346617776278" TEXT="Ends with other recommendations from YouTube"/>
</node>
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<node CREATED="1346617606977" FOLDED="true" ID="ID_1687863279" MODIFIED="1347433901600" TEXT="Player">
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<node CREATED="1346619602665" FOLDED="true" ID="ID_1748607281" MODIFIED="1347433901600" TEXT="Private group">
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<node CREATED="1346650459337" ID="ID_855615081" MODIFIED="1346650463645" TEXT="Free or paid?"/>
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<node CREATED="1346650587953" ID="ID_1899593291" MODIFIED="1346650589742" TEXT="Create"/>
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<node CREATED="1346369556226" FOLDED="true" ID="ID_309432410" MODIFIED="1347717961810" TEXT="Marketing materials">
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<node CREATED="1346650775065" ID="ID_1514740857" MODIFIED="1346650780952" TEXT="Check streaming rate"/>
<node CREATED="1346650801649" ID="ID_978559906" MODIFIED="1346650811849" TEXT="Host separately from salesletter or sign-up form"/>
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<node CREATED="1346650740729" ID="ID_1281543308" MODIFIED="1346650744943" TEXT="Social links"/>
<node CREATED="1346650745577" ID="ID_1468270068" MODIFIED="1346650750624" TEXT="Delayed order buttons"/>
<node CREATED="1346650911401" ID="ID_80222080" MODIFIED="1346650915155" TEXT="Special templates"/>
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</node>
<node CREATED="1346651114089" FOLDED="true" ID="ID_1719069389" MODIFIED="1347440156969" TEXT="Include social site links">
<node CREATED="1346651133729" ID="ID_1522850300" MODIFIED="1346651143054" TEXT="Invite them to like or follow you"/>
<node CREATED="1346651144905" ID="ID_113144696" MODIFIED="1346651150055" TEXT="Connect on LinkedIn"/>
<node CREATED="1346651162737" ID="ID_585437131" MODIFIED="1346651171415" TEXT="Promote blog registration"/>
<node CREATED="1346651185977" FOLDED="true" ID="ID_802067649" MODIFIED="1347433901604" TEXT="Early notification list">
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<node CREATED="1346651224089" ID="ID_222880590" MODIFIED="1346651235087" TEXT="Also for readers of other publications"/>
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<node CREATED="1346651260161" ID="ID_1818648991" MODIFIED="1346651275312" TEXT="Private invites to people who qualify as &quot;fans&quot;"/>
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</node>
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<node CREATED="1346369608602" FOLDED="true" ID="ID_1050953932" MODIFIED="1347433901607" TEXT="Launch channels">
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<node CREATED="1346651337289" FOLDED="true" ID="ID_1172388985" MODIFIED="1347433901605" TEXT="Social networks">
<node CREATED="1346651347777" FOLDED="true" ID="ID_1444990466" MODIFIED="1347433901605" TEXT="Facebook">
<node CREATED="1346651351761" ID="ID_1825021725" MODIFIED="1346651353542" TEXT="Friends"/>
<node CREATED="1346651354337" ID="ID_1168237877" MODIFIED="1346651360826" TEXT="Fan page(s)"/>
<node CREATED="1346651375793" ID="ID_232417079" MODIFIED="1346651379517" TEXT="Private groups"/>
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<node CREATED="1346651381185" ID="ID_865137819" MODIFIED="1346651389643" TEXT="Twitter following built up"/>
<node CREATED="1346651413761" ID="ID_1912133418" MODIFIED="1346651424150" TEXT="LinkedIn connections"/>
<node CREATED="1346651392721" ID="ID_161737535" MODIFIED="1346651400350" TEXT="Your own blog"/>
<node CREATED="1346651429721" ID="ID_595030577" MODIFIED="1346651442364" TEXT="Don&apos;t spam these!">
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<node CREATED="1346651516097" FOLDED="true" ID="ID_1246919749" MODIFIED="1347433901605" TEXT="Affiliates">
<node CREATED="1346651524601" ID="ID_1636337022" MODIFIED="1346651531766" TEXT="Recruit while developing content"/>
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<node CREATED="1346651542905" ID="ID_1570721592" MODIFIED="1346651549231" TEXT="List in affiliate networks"/>
<node CREATED="1346651549761" ID="ID_1433547514" MODIFIED="1346651557959" TEXT="Consider a JV manager"/>
<node CREATED="1346651568489" FOLDED="true" ID="ID_1512323984" MODIFIED="1347433901605" TEXT="Network in forums">
<node CREATED="1346651578329" ID="ID_1501765092" MODIFIED="1346651587751" TEXT="Advertise in paid sections"/>
<node CREATED="1346651588225" ID="ID_951167245" MODIFIED="1346651601668" TEXT="Contact people who have demonstrated an interest"/>
<node CREATED="1346651725705" ID="ID_1061187720" MODIFIED="1346651734424" TEXT="Use your signature file (if allowed)"/>
<node CREATED="1346651747777" FOLDED="true" ID="ID_1269792858" MODIFIED="1347433901605" TEXT="Be aware of your context">
<node CREATED="1346651754473" ID="ID_1268979436" MODIFIED="1346651773792" TEXT="Stick to folks who are already interested in your topic"/>
<node CREATED="1346651774305" ID="ID_621311180" MODIFIED="1346651780844" TEXT="Know the rules and customs"/>
<node CREATED="1346651781905" ID="ID_1566435659" MODIFIED="1346651798669" TEXT="Ask if they&apos;d be interested before sending a &quot;sales pitch&quot;"/>
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<node CREATED="1346651844273" FOLDED="true" ID="ID_344085455" MODIFIED="1347433901605" TEXT="Press release sites">
<node CREATED="1346651855337" ID="ID_1584682447" MODIFIED="1346651874575" TEXT="Create account(s)"/>
<node CREATED="1346651875249" ID="ID_993301185" MODIFIED="1346651883640" TEXT="Get familiar with the rules"/>
<node CREATED="1346651888297" ID="ID_234240769" MODIFIED="1346651895744" TEXT="Pay attention to what works"/>
<node CREATED="1346651896345" ID="ID_1036006877" MODIFIED="1346651918523" TEXT="Learn to write a good release..."/>
<node CREATED="1346651919249" ID="ID_938418627" MODIFIED="1346651925144" TEXT="... Or pay someone to do it"/>
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<node CREATED="1346651936801" FOLDED="true" ID="ID_195116702" MODIFIED="1347433901606" TEXT="Paid advertising systems">
<node CREATED="1346651945985" ID="ID_257892545" MODIFIED="1346651951728" TEXT="Create accounts"/>
<node CREATED="1346651952993" ID="ID_1780384627" MODIFIED="1346651958016" TEXT="Assign a budget"/>
<node CREATED="1346651962729" ID="ID_737430632" MODIFIED="1346651979736" TEXT="Have your creative (advertising materials) ready"/>
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<node CREATED="1346651998353" FOLDED="true" ID="ID_718968060" MODIFIED="1347433901607" TEXT="Content distribution channels">
<node CREATED="1346652012089" ID="ID_409803509" MODIFIED="1346652786578" TEXT="Create accounts where needed"/>
<node CREATED="1346652017145" ID="ID_499382902" MODIFIED="1346652025274" TEXT="Study what works at each site"/>
<node CREATED="1346652026169" FOLDED="true" ID="ID_1012012261" MODIFIED="1347433901606" TEXT="Have the content ready">
<node CREATED="1346652035665" FOLDED="true" ID="ID_876101552" MODIFIED="1347433901606" TEXT="Format for each site&apos;s requirements">
<node CREATED="1346652854193" ID="ID_1635987980" MODIFIED="1346652855793" TEXT="PDF"/>
<node CREATED="1346652856929" ID="ID_1172376355" MODIFIED="1346652860171" TEXT="Plain text"/>
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<node CREATED="1346652865105" ID="ID_270670323" MODIFIED="1346652869958" TEXT=".MOBI"/>
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<node CREATED="1346652045440" ID="ID_1768513400" MODIFIED="1346652057257" TEXT="Target materials for the audience"/>
<node CREATED="1346652631273" FOLDED="true" ID="ID_772030610" MODIFIED="1347433901606" TEXT="Document sharing sites">
<node CREATED="1346652102873" FOLDED="true" ID="ID_274329285" MODIFIED="1347433901606" TEXT="Create entries in advance">
<node CREATED="1346652072945" ID="ID_1532905725" MODIFIED="1346652759063" TEXT="Pay special attention to your descriptions"/>
<node CREATED="1346652111985" ID="ID_1838692536" MODIFIED="1346652122525" TEXT="If possible, pay someone to do these postings"/>
<node CREATED="1346652141833" ID="ID_947891723" MODIFIED="1346652152938" TEXT="These should be &quot;filler&quot; tasks"/>
</node>
<node CREATED="1346652729185" ID="ID_46577048" MODIFIED="1346652770338" TEXT="Have a list and go through it in order"/>
</node>
<node CREATED="1346652823089" FOLDED="true" ID="ID_1171694713" MODIFIED="1347433901606" TEXT="Track your sources">
<node CREATED="1346652911025" ID="ID_8512518" MODIFIED="1346652918170" TEXT="Know where the traffic is coming from"/>
<node CREATED="1346652918873" ID="ID_1982095135" MODIFIED="1346652926029" TEXT="This will be a huge help later"/>
<node CREATED="1346652929832" ID="ID_858444825" MODIFIED="1346652939082" TEXT="Feed the good sources"/>
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<node CREATED="1346371710346" FOLDED="true" ID="ID_828704524" MODIFIED="1347433901619" TEXT="Evergreen blog posts">
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<node CREATED="1346372597770" ID="ID_767422970" MODIFIED="1346372626397" TEXT="Does it have a strong appeal, even to a small group?"/>
<node CREATED="1346372774698" ID="ID_181914872" MODIFIED="1346372801291" TEXT="Stories are very effective here"/>
<node CREATED="1346372657922" ID="ID_1923093094" MODIFIED="1346372668444" TEXT="Polish these - they&apos;re gold"/>
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<node CREATED="1346371724802" FOLDED="true" ID="ID_1092346483" MODIFIED="1347433901619" TEXT="SEO">
<node CREATED="1346372543834" ID="ID_1076879328" MODIFIED="1346372552668" TEXT="Worth some effort"/>
<node CREATED="1346372559977" ID="ID_444472343" MODIFIED="1346372565718" TEXT="Don&apos;t focus too much on it"/>
<node CREATED="1346372567778" ID="ID_710895015" MODIFIED="1346372578782" TEXT="Build it into your publishing process"/>
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<node CREATED="1346371734306" FOLDED="true" ID="ID_1803004893" MODIFIED="1347433901619" TEXT="Blog roll links">
<node CREATED="1346372886810" ID="ID_1728709122" MODIFIED="1346372889236" TEXT="Affiliates"/>
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<node CREATED="1346372928610" ID="ID_2413843" MODIFIED="1346372937961" TEXT="Topically related blogs"/>
<node CREATED="1346372900290" ID="ID_168793430" MODIFIED="1346372907086" TEXT="Just because you have great content"/>
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<node CREATED="1346371753506" ID="ID_1087265779" MODIFIED="1346371759145" TEXT="Quizzes"/>
<node CREATED="1346371765746" FOLDED="true" ID="ID_592617278" MODIFIED="1347433901619" TEXT="External contributed links">
<node CREATED="1346371784178" ID="ID_1917240225" MODIFIED="1346371798709" TEXT="On download pages for other people&apos;s products"/>
<node CREATED="1346371800842" ID="ID_1703967800" MODIFIED="1346371807366" TEXT="In other ecourses"/>
<node CREATED="1346371916809" ID="ID_575395570" MODIFIED="1346371930206" TEXT="Offer bonuses to other products"/>
<node CREATED="1346372731410" ID="ID_761001685" MODIFIED="1346372735160" TEXT="Partner referrals"/>
<node CREATED="1346371808137" ID="ID_1258134348" MODIFIED="1346371811690" TEXT="Review lists"/>
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<node CREATED="1346371822490" FOLDED="true" ID="ID_848951726" MODIFIED="1347433901619" TEXT="Profiles on social sites">
<node CREATED="1346371860282" ID="ID_420362869" MODIFIED="1346371870257" TEXT="Include sign-up page links"/>
<node CREATED="1346371870713" ID="ID_1908382377" MODIFIED="1346371884654" TEXT="Learn specific search patterns for specialized sites"/>
<node CREATED="1346372985674" ID="ID_603662550" MODIFIED="1346372999785" TEXT="Get recommendations from readers"/>
<node CREATED="1346371894242" ID="ID_1220755913" MODIFIED="1346371900398" TEXT="Connect with influencers"/>
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<node CREATED="1346372039466" FOLDED="true" ID="ID_1147326216" MODIFIED="1347433901619" TEXT="&quot;Stunt&quot; pages">
<node CREATED="1346372055122" ID="ID_139778673" MODIFIED="1346372060441" TEXT="Shock or humor value"/>
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<node CREATED="1346372260834" FOLDED="true" ID="ID_1880453864" MODIFIED="1347433901619" TEXT="&quot;Tell a friend&quot; requests">
<node CREATED="1346372270818" ID="ID_15151722" MODIFIED="1346372288080" TEXT="Be careful that your list host allows these"/>
<node CREATED="1346372290634" ID="ID_765481868" MODIFIED="1346372304822" TEXT="Social site referrals are safer and more immediate"/>
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<node CREATED="1346372438506" FOLDED="true" ID="ID_1870669016" MODIFIED="1347433901620" TEXT="Videos">
<node CREATED="1346372463794" ID="ID_1695946714" MODIFIED="1346372468097" TEXT="YouTube Channel"/>
<node CREATED="1346372468697" ID="ID_1115117631" MODIFIED="1346372472981" TEXT="Self-hosted"/>
<node CREATED="1346372480002" FOLDED="true" ID="ID_646488435" MODIFIED="1347433901620" TEXT="Evergreen content">
<node CREATED="1346373042178" ID="ID_1678754198" MODIFIED="1346373048588" TEXT="Instructional info"/>
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<node CREATED="1346373115066" ID="ID_146314544" MODIFIED="1346373146509" TEXT="Must connect with the viewer..."/>
<node CREATED="1346372509114" ID="ID_694445713" MODIFIED="1346373153738" TEXT="... or be entertaining or informative"/>
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</node>
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<node CREATED="1346217155679" FOLDED="true" ID="ID_799697724" MODIFIED="1347436764169" POSITION="left" TEXT="The Goal?">
<node CREATED="1346217175975" FOLDED="true" ID="ID_1583159705" MODIFIED="1347433901622" TEXT="What do I want from this?">
<node CREATED="1346217258231" FOLDED="true" ID="ID_1527011374" MODIFIED="1347433901621" TEXT="Money?">
<node CREATED="1346218303119" FOLDED="true" ID="ID_585574168" MODIFIED="1347433901621" TEXT="How much and how often?">
<node CREATED="1346218437879" ID="ID_924062733" MODIFIED="1346218452926" TEXT="How much daily/weekly//monthly/annually?"/>
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<node CREATED="1346219390655" FOLDED="true" ID="ID_1044330719" MODIFIED="1347433901620" TEXT="How much time am I willing to commit?">
<node CREATED="1346219420768" ID="ID_1296119261" MODIFIED="1346219425735" TEXT="Initially?"/>
<node CREATED="1346219427255" ID="ID_935888119" MODIFIED="1346219438811" TEXT="In the short term?"/>
<node CREATED="1346219440119" ID="ID_909273014" MODIFIED="1346219447849" TEXT="After 1 year?"/>
<node CREATED="1346219449055" ID="ID_1620080862" MODIFIED="1346219452448" TEXT="After 3 years?"/>
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</node>
<node CREATED="1346218310999" FOLDED="true" ID="ID_161740911" MODIFIED="1347433901621" TEXT="For what purpose?">
<node CREATED="1346218330239" ID="ID_974156706" MODIFIED="1346218333550" TEXT="Pay debts?"/>
<node CREATED="1346218392839" ID="ID_733519562" MODIFIED="1346218398394" TEXT="Supplement income?"/>
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<node CREATED="1346218336343" ID="ID_955122908" MODIFIED="1346218344942" TEXT="Create wealth?"/>
<node CREATED="1346218361463" ID="ID_1439510891" MODIFIED="1346218367158" TEXT="Build an empire?"/>
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</node>
<node CREATED="1346217270591" FOLDED="true" ID="ID_1912784260" MODIFIED="1347433901621" TEXT="Eliminate something?">
<node CREATED="1346217290087" ID="ID_1886920021" MODIFIED="1346217296155" TEXT="What? And by when?"/>
<node CREATED="1346217328151" ID="ID_297501316" MODIFIED="1346217338907" TEXT="Specifically why?"/>
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