sheet1
Your List Machine
  Define your audience
    Who are they?
      Age, gender, income, interests
      Where do they live?
      What do they want that relates to your offer?
    What do they do online?
      Discussion? Research? Social activities? Prospecting?
      Do they regularly shop online?
      The answers point to sites for advertising
      Network with established players on those sites
    Preferred networking medium?
      Email
      Skype
      Forums
      Social networks
      Telephone
    Preferred learning medium?
      Plain text
      Audio
      Video
      Open teleconference
      Open webinar
      Phone consultation
    Preferred buying process?
      Web, with digital download
      Web, with physical delivery
      Direct mail
      Telephone
      Face to face
    Price and buying expectations?
      High or low?
        Impulse or problem solving?
        Recurring need?
        Curious or commited?
      Single sale, or funnel?
        Dimensions of need
        Related issues
        Casual or desperate
      Repeat purchasers?
  Set-Up
    Tech
      Hosting
        Domain
          Registered
          Pointed to host
            Get nameserver info from host
            Usually included in welcome message
            Change nameservers at domain registrar
            Typically 3 to 24 hours before change takes effect
        Capacity
          File storage
            Rarely an issue
            Drive space is cheap
            Look for a minimum of 5 gigabytes to start
          Operating system
            Linux preferred
            Current versions of MySQL and PHP
            CPanel helps, but is not required
          Traffic volume
            Do not believe "unlimited"
            Wordpress adds to overhead
            Watch for slowdowns, outages
            Stay one step ahead of planned volumes
            Be ready to upgrade hosting
          Restrictions
            Shared hosting
              Usually 100 to 500 emails per day, max
              Not suitable for running a self-hosted list
              Quickly shut down for any complaints
              Affected by other domains on the same machine
              Can be a problem for some shopping carts
              Okay for hosting just the subscription page(s)
              Okay as a starter, assuming...
                You use an outside list hosting service
                You use an outside shopping cart
              Cheap. $5 to $20 per month
            VPS (virtual private server)
              Better security
              Higher email limits
              If hosting your own list, ask about the limits in advance
              Higher traffic/bandwidth limits
              Affected only by your own activities
              Usually comes with better support
              Typically $30 to $100 per month
            Dedicated server
              Limits set by the machine, rather than policy
              Often managed by the host
                Reduces technical skill requirements
                Faster support response times
                Much better security
              Price varies wildly, based on...
                Support levels offered
                RAM
                File storage space
                Number of IP addresses
                Typically $150 to $500 per month
                Higher for especially powerful or customized machines
      Content delivery
        Email
          Self-hosted
            Dedicated email script
              Free
                phpList
                Majordomo
                Mailman
                Dozens of options
                All take some technical skill and regular management
              Paid
                Again, lots of choices
                Must be able to export the list for regular backup
                Autoresponder capability adds ecourse option
            Blog plug-in
              No recommendation for free option
              Useful primarily for membership sites
          Autoresponder/List service provider
            Free - ListWire.com
            Free trial
              Only useful for limited time and/or subscriber base
              Choose based on future growth
              Moving subscribers from one service to another is difficult
            Paid
              Lots of choices
              Read terms of service carefully
                Do they require confirmed opt-in?
                Do they allow affiliate promotions?
                What is their complaint threshold?
                What are their pricing levels?
                If they allow imported lists without checking or COI, go somewhere else
              Back up your lists regularly
        Sign-up for list
          Get form from script or provider
          Create opt-in page
          Confirmation reminder
            If using confirmed opt-in
            Show the subject line of the confirmation email
            Ask them to check their email and click on the link
          Success page
            Shown upon successful subscription
            Deliver promised downloads, or...
            Remind them that the delivery link is in their welcome email
          Welcome email
            Delivered upon successful subscription
            Points to promised downloads, access, or other relevant info
          Test this before launching
        Blog
          Choose a script to match your planned development
          Levels of access?
            Free, open to all
            Register to access
            Paid access only
            Mixed levels
            Strictly private access
              Affiliates
              Mastermind group
              Project co-ordination
          Participation
            Open discussion
            Registration required to comment?
            First 'x' comments moderated?
            All comments moderated?
            Attached forum
          "Drip feed?"
            Time-delayed access?
            Promotes regular visits
            Email on new access level, or not?
          RSS subscriptions?
        Membership
          Choose a script to match your plan
          Free or paid?
          Open or private invites?
          One-time fee or monthly?
          Membership levels?
          Content update schedule?
        Video
          Hosting
            Self-hosted
              Disk storage
              Account bandwidth
            YouTube
              Free
              Low bandwidth and storage issues
              Videos accessible off your site
              Ends with other recommendations from YouTube
            Amazon cloud storage
              Inexpensive
              Reliable
              Technically more complex than YouTube
              Choose your own compatible player
          Player
            YouTube embedding
            FanBuzz/SimpleVideoPro
              Advanced
              Lots of options
              Customizable
            FlowPlayer (Free)
            Dozens of other options
          Add-ons
        Facebook page
          Open
            Content linked periodically
              Anyone can access
              Must "Like" to get updates
              Page is easily spread by visibility of "likes."
          Private group
            Invite only
            Feeling of exclusivity
            Can sell access as a membership
          Uses a "like locker"
            Must "like" the page before accessing
            Encourages spread of page
            Often includes incentive for "liking"
      Product sale and delivery
        Payment processor?
          Merchant account?
            Payment gateway
            Shopping cart and delivery system
          Includes digital delivery?
            eJunkie
            Fastspring
            Amazon
          Separate from delivery?
            Paypal
              Direct
              PayDotCom
              DigiResults
              JV Zoo
            Clickbank
            2Checkout.com
            Google Checkout
            Mal's Ecommerce
            Plimus
        Self-hosted?
          Affiliate option?
          Volume of sales?
        Affiliate program?
          Self-administered?
          Third-party?
          Instant pay or scheduled?
        Physical product?
          In-house fulfillment?
          Fulfillment service?
            Kunaki
            Lulu
            Amazon
    Legal
      Privacy Policy
      Terms of service
      Earnings disclaimer (if applicable)
      DMCA notification procedure (if applicable)
      Material connection disclosure (if applicable)
      COPPA notification procdure (If in US, and if applicable)
      Support contact system
        Not a legal requirement, but very important
        Some payment processors want to see this
      I am not a lawyer
        Do not copy these documents from some random site
        Make sure the preparer understands online business
        Get them from a real attorney
        You may need other documents
    Policies
      Refund policies
      User-generated content
      Customer service system
      Update policy
        Free or paid?
        For how many revisions, if any?
        Who handles tech support?
      Membership cancellations
        Be very careful with recurring billing
        Don't be clever. Be clear.
        Clear disclosure prior to the order
        Clear system for cancelling billing
        Clear terms for when cancelled memberships become unavailable
  Pre-Launch
    Initial content
      Create
      Sequence
      Tell the story
      Build anticipation
      Set expectations you can live with
    Marketing materials
      Text and banner ads
      Pre-written emails ready to send
      Blog posts written
        Solid content
        Tell the what, sell the how?
        Tell part of the how
          Enough to show it works
          The advanced stuff is in the product
          Give them related tools
          Get them results BEFORE ordering
      Videos created, edited, and tested
        Check for proper display in various browsers
        Check streaming rate
        Host separately from salesletter or sign-up form
        Make sure "add-ons" work
          Overlays
          Social links
          Delayed order buttons
          Special templates
      Include social site links
        Invite them to like or follow you
        Connect on LinkedIn
        Promote blog registration
        Early notification list
          Especially useful for potential affiliates
          Also for readers of other publications
          Assume your customers want to know
          Private invites to people who qualify as "fans"
    Launch channels
      Existing list(s)
      Social networks
        Facebook
          Friends
          Fan page(s)
          Private groups
        Twitter following built up
        LinkedIn connections
        Your own blog
        Don't spam these!
      Affiliates
        Recruit while developing content
        Use JV networks
        List in affiliate networks
        Consider a JV manager
        Network in forums
          Advertise in paid sections
          Contact people who have demonstrated an interest
          Use your signature file (if allowed)
          Be aware of your context
            Stick to folks who are already interested in your topic
            Know the rules and customs
            Ask if they'd be interested before sending a "sales pitch"
            Don't spam
      Press release sites
        Create account(s)
        Get familiar with the rules
        Pay attention to what works
        Learn to write a good release...
        ... Or pay someone to do it
      Paid advertising systems
        Create accounts
        Assign a budget
        Have your creative (advertising materials) ready
      Content distribution channels
        Create accounts where needed
        Study what works at each site
        Have the content ready
          Format for each site's requirements
            PDF
            Plain text
            HTML
            .MOBI
          Target materials for the audience
          Document sharing sites
            Create entries in advance
              Pay special attention to your descriptions
              If possible, pay someone to do these postings
              These should be "filler" tasks
            Have a list and go through it in order
          Track your sources
            Know where the traffic is coming from
            This will be a huge help later
            Feed the good sources
        Articles
          Publishers who want direct delivery
          Add to affiliate toolkit
          Submit to relevant sites that invite articles
          Can be re-used as evergreen streamers
  Launch Process
    Affiliate announcements
      What's coming?
        Outline of product
        Who is the target market?
        What kind of commissions?
        High points of promotional campaign
        Why your product, instead of someone else's?
      What's in it for them?
        Commissions
        Leaderboard announcements
          Bragging rights
          Attract more desirable offers
          Intro to market, for new affiliates
        Additional benefits
          Promotion within product
          Exposure to audience
          Interviews as products for them
          What else can you think of?
        Commissions
      Tools
        Banners
        Reviews
        Blog posts
        Pre-written emails
        Promotional content
          Article teasers
          Interviews
            Audio
            Text
            Recorded webinars
          Intro reports
        Multiple sign-up opportunities
      Contests (if any)
        Watch what works in your market
        Think creatively
        What can you give that's valuable but not expensive?
        Multiple prizes will motivate more people than one or two big ones
        What can you give the smaller contributors?
        If everyone wins, more people will play
      Launch schedule
        Know this at least a month out
        Communicate with affiliates
        Notify them of any changes
    Market warm-up
      Release pre-launch content
      Sequence to build anticipation
      Deliver real value
      Tell their story
    Pre-launch rollout
      Test banners
      Test emails
        Subject lines
        Email copy
        Clickthrough rates are the focus here
      Test sign-up rates
    Pull the trigger
      Give your affiliates the tools and the green light
        1-2 days in advance
        Don't open the sign-up form until the start time
      Notify people on your early-bird list
      Email existing subscribers and customers
      Notify your social networks
      Start paid campaigns
      Submit press releases
      Deliver articles to pre-determined venues
      Submit to doc sharing sites
      Track everything
    Post-launch
      Have the stats - and share them
      Tell the success stories
      Activate dormant affiliates
      Re-motivate active affiliates
      Identify most productive traffic sources
        Plan new campaigns where appropriate
        Find extra ways to thank/reward your best affiliates
        Scale up profitable paid campaigns
      Implement viral referral systems within the content
      Recruit affiliates from new subscribers
      Look for other ways to build on your momentum
  Content Delivery
    As scheduled, if that was part of the deal
    Stick to the promised range of topics
    Set and maintain expectations
    Test formats
      Short click generators
      Brief pointers to longer content
        On a web page
        At a blog
        In PDF format
        Videos
      Longer content in emails
      Plain text vs HTML
    Survey them
      Find out what they want
      Give it to them
      Repeat the process
    Migrate from 3rd party sites
      From Facebook to blog
      From blog to email list
      From Blog to customer list
      Focus on getting them onto your sites and properties
    Expand to social networks
      Flip the above
      Add methods of contact
      Let them choose how they want to receive your content
    Track everything
  Monetization
    Basic sales
      Promote your own products
        Intro product
        Special offers
        Upsells
        Memberships/Continuity products
        Develop the funnel
      Sell services
      Affiliate promotions
    Sell advertising
      In emails
        Classifieds
        Relevant solo ads
        Links in HTML sidebar
        Banner in header or footer
      On site/blog
        Banners
        Links in sidebar, header, or footer
        Intext links
        Contextual ads (AdSense, etc)
  Ongoing Promotion
    Structural
      Have a process
        Specific, repeatable
        Use a checklist
        Do it every time
        Track every part
          Know your numbers
          Concentrate on the ones that work
          Be jealous of your time
          Fine tune this as you get more data
        Outsource the repetitive tasks
          Give them the checklist
          Specific instructions
          Necessary tools
      Social site announcements
        Do this regularly
        Test "headlines"
        Track clickthroughs
        Keep it upbeat
        Update and re-announce popular pieces
        Comment on interesting discussions
        Social, but focused
      Blog posts
        Don't overwhelm your readers
        Read and reply to comments
        Engage your visitors
          Reward intelligence with attention
          Be real, be human, and be yourself
          Ask questions, and listen to the answers
          Remember, that is a human being on the other end of that post
        Watch the tone
          Have rules
          Set expectations
          Respect differences
          Reject trolls and flamers
          Remember whose blog it is
      Paid traffic
        Solo ads
        "In text" ads
          Cheap clicks
          Highly targeted traffic
          Not available in quantity for all niches
        PPC campaigns
          Watch your budget
          Track ROI carefully
          Study this before spending too much
          Get it right, it's gold
        Banners on niche sites
          Blogs
          Forums
          Relevant authority sites
          Banner networks
          Connected niches
            Crossover of markets
            Focus on the common points
      Affiliate promotions
        Toolkit available
          Banners
          Pre-written emails
          Multiple offers
          Brandable giveaways
          Know your numbers (EPC is the big one)
        Regular contact
        Contests and prizes work
        Direct personal connections matter!
          Reach out
          Be accessible
          Make it easy for them
            Do the set-up so they don't have to
            Test the tools
            Spoil them
          Help them with their business
          Share what works for you
      Repurposing
        Article to report
          Expand short articles
          Convert to PDFs and Kindle products
          Upload to doc sharing sites
        Report to ecourse
        Compile articles to books
        "Best of" collections
        Rewrite for different niches
      Content syndication
        Direct to syndicators
        Add to library
    Events
      Product launches
      Press releases
        New products
        Surveys
        "Study finds..."
        Newsworthy reports
        Controversy
      Kindle special
        Free download
        Very low cost offer
        Link back to sign-up page or blog
        Social site contacts
      "Stunt" pages
      New tools
      Holiday specials
        Discounts
        Seasonal giveaways
        Personal events
          Wedding
          Births
          Birthdays
          New home
          Achievements
    Streamers
      Articles
        On your site
          Multiple ways to follow you
            Email subscription
            Blog registration
            RSS feed
            "Like" fan page
            Forum registration
            Social connection
              Twitter
              Facebook
              Google +1
              LinkedIn
              YouTube
          Ways to recommend you
            Facebook "Like"
            Tweet/Re-tweet
            +1
            Pinterest
            Social bookmarking
              Digg
              Reddit
            Direct referral
            Sign up as an affiliate
            Syndicate your content
          All of the above apply to your blog, fan page(s), etc
        On your blog
          Update posts occasionally
          Stimulate discussion
          Build a regular following
        On other sites
          Authors credit: Strong call to action
          Links within content
        In your distribution library
          Authors credit: Strong call to action
          Links within content
      Reports
        Multiple opt-in pages
          One per report
          Same style, different benefits
          Many ways for affiliates to fit you to their audience
          Be careful to de-duplicate when mailing
        Document sharing sites
        Ebook libraries
        Digital marketplaces
          Kindle
          Barnes and Noble
          RapBank
            100% commissions
            Straight up customer recruitment
            Instant payments attract affiliates
          Other affiliate systems
            Clickbank
            JV Zoo
            DigiResults
            PayDotCom
            Niche-specific networks
      Evergreen blog posts
        Will people still find this useful next year?
        Does it have a strong appeal, even to a small group?
        Stories are very effective here
        Polish these - they're gold
      SEO
        Worth some effort
        Don't focus too much on it
        Build it into your publishing process
      Blog roll links
        Affiliates
        Referral partners
        Fans and friends
        Topically related blogs
        Just because you have great content
      Quizzes
      External contributed links
        On download pages for other people's products
        In other ecourses
        Offer bonuses to other products
        Partner referrals
        Review lists
      Profiles on social sites
        Include sign-up page links
        Learn specific search patterns for specialized sites
        Get recommendations from readers
        Connect with influencers
      "Stunt" pages
        Shock or humor value
        Evergreen
        Topically relevant
        Unique voice
      "Tell a friend" requests
        Be careful that your list host allows these
        Social site referrals are safer and more immediate
      Videos
        YouTube Channel
        Self-hosted
        Evergreen content
          Instructional info
          Shared stories
          Common troubles
          Handling "issues"
          Must connect with the viewer...
          ... or be entertaining or informative
  The Goal?
    What do I want from this?
      Money?
        How much and how often?
          How much daily/weekly//monthly/annually?
          Growing at what rate?
          How much time am I willing to commit?
            Initially?
            In the short term?
            After 1 year?
            After 3 years?
        For what purpose?
          Pay debts?
          Supplement income?
          Build reserve
          Investments?
          Create wealth?
          Build an empire?
      Eliminate something?
        What? And by when?
        Specifically why?
        What will replace it?
        What change will that bring?
      Gain something?
        What?
          Money?
          Freedom
            From what?
            To do what?
          Social status
            Prestige
            Romance
            Peer recognition
            Professional standing
            Political status
          Influence
            Contacts
            Mass reach
            Leave a legacy
            Influence a market
            Move public opinion
            Sell products
    What do I have to offer?
      Skills
      Time
      Money
      Knowledge
    Who wants what I have and has what I want?
  Pre-Planning
    Topic or Niche
    Initial Format
  Publication/Site Type
    Newsletter
    HTML site
    Blog
    Alternative
      Skype group
      Facebook fan page
      Facebook group
        Public
        Private
      Forum
        Public
        Private
        Mixed membership levels
      Email list
        Public
        Private
        Mixed with other media
      Mastermind group
  Resources
    Skills
      Professional
      Hobbies
      Previous employment
      Personal interests
    Knowledge
    Contacts
    Access
    Money
    Time
    Hardware
    Software
  PLANTS Factors
    Product
      Commercial inventory
        Physical goods
        Digital texts
          Electronic books, manuals and reports
            PDF format, direct sale
            PDF, sell through affiliate networks
            PDF, sell through digital bookstores
            Format for e-readers: Kindle, Nook, etc
            Sell rights to distributors
          Paid email subscriptions
          Timed-release blog content
            Single level course
            Course with included upsell
            Continuity system
          Course materials for teaching by client
        Audio/Video Products
          Audio
            Lecture format
            Classic Interview
            Group brainstorm
            Roundtable
            Entertainment
              Comedy
              AudioBook
              Music
              Editorial commentary
            Loops for intro/extro
            Sound samples
          Video instruction
            "Talking head"
            Interviews
              Live - same place
              Split-screen
              Audio over Powerpoint slides
            Screen capture
            Live demonstration
          Recorded webinars
          Powerpoint presentations
            As videos
            Editable by customer
          Process maps
        Software
          Desktop
          Server-based
            General programs
              Forum scripts
              Database manipulation
              Backup systems
              Email delivery
              Tracking scripts
              Feedback forms
              Etc...
            Wordpress plug-ins
            Forum add-ons
            Visitor services
              Graphic manipulation
              Social site scripts
              Tell-a-friend
              Software as a service
                Hosted autoresponders
                Hosted tracking systems
                Affiliate network
                Paid backup system
                Banner ad network
            OS modifications
          Smartphone apps
        Graphic elements
          Template graphics
            Banners
            Header and footer combos
            eCovers
            Bullets
            Order buttons
            Complete sets
          Photoshop action scripts
          Wordpress themes
          Site templates
          Email templates
          Opt-in forms
          Testimonial templates
          Video frames
        Completed sites
        Classes
          Various media - see text and audio-video
        Membership content
          Various media - see text and audio-video
      Introductory content
        Your own web site content
        Distributed articles
        Newsletter subscription
        Free reports
        Intro audio/video
        Blog content
          Posts on your blog
          Guest posting
          In-depth comments on other blogs
          RSS feed
        Software
          Demo versions
            Time-limited
            Feature-limited
            Ad-supported
          Basic versions
          Wordpress plug-ins
          Free utilities
        Free themes and templates
        Anything you give away free to introduce yourself
      Marketing materials
        Completed sales copy
          Direct sales letters
          Text based classified ads
          Tested sig file(s)
            Forums
            Direct emails
            Posts to lists
          Adsense-style copy
          Pre-sell pieces
            Affiliate samples
            Teaser articles
            Advertorials
            Blog posts
        Graphic elements
          Banners
            Click here for list of standard sizes
          Videos
            Straight sales
            Content demo
            Testimonials
          Flash ads
          Sales page elements
            Headers
            Footers
            Personal photo
            Order buttons
            Background
            Bullet point graphics
            Testimonial boxes
            Guarantee seal
            Product covers
              Book
              Box
              Disks
            Scribbles
          Logos
            Company
            Product
            Site-specific
              Blog header(s)
              Newsletter masthead
              Membership seal
              Mini-site sets
            Awards
        Recruitment materials
          Affiliate program
            Convert customers to affiliates
            For affiliate directories
            For personal contact
            For affiliate merchants
          Joint venture letters
          Link exchange systems
        Lead generation systems
          Subscription page
          Free giveaway offer
          Free trial/Demo offer
      Saleable ad space
        Text ads
          Contextual ad networks (Adsense, Chitika, etc)
          Affiliate ad rotator
          Classifieds
          Text banners
          Author's credits for articles
          Footer ads
          Sidebar
        Banners
          Header
          Sidebar
          Surrounded by content
          Blog widget
          Footer
        Links
          In content
          Blogroll
          Scrolling "Ticker"
          Recommended resources
          "Friends of" page
        Pops
          Pop-ups
          Pop-unders
          Slide-ins
          Corner "peel-aways"
      Directable traffic
    Links
      Natural (Linked to by others)
        Personal referrals
        Public posts
          Forums
          Blog posts
          Blogrolls
        Reviews
        Resource lists
        Articles
        Social networking
          Twitter
            Tweets
            Retweets
            Follow lists
          Facebook
            Wall posts
            Fan pages
            Friend links
        Email broadcasts
        Affiliates
      Self-Created
        Internal
          Across your own sites
            Self-hosted
              Web sites
                Within content
                Included ads
                Header, footer, etc
                From admin/legal pages
                Catalogue pages
                  To and from product descriptions
                Affiliate pages
              Blogs
                Resource lists
                Blogroll(s)
                Within posts
                Ad space
              Within products
            "Your" sites on other people's properties
              Guest sections
                Multi-user blogs (WTMU)
                Regular guest column
                Forum expert section
              Blogger
              Squidoo
              Etc...
          Within email series
            Newsletter issues
            eCourses
        External
          Organic search results
          Forums
            Profiles
            Signature files
            Paid ads
          Social networking sites
            Profiles
            Posts
            Fan pages
            Tweets
          Social media sites
            YouTube channel
            Review sites
            Google news sites
              As the owner
              As a contributor
              Through a contributor
            Amazon reviews
            Answer pages
              Yahoo Answers
              Squidoo
              Hubpages
              eHow
          Within email series
            Resource lists
            eCourses
          Thank you pages
            Product download pages
            Subscription success pages
              Single publication
              Cross-promotion network
                Closed private group
                Public network - rotated
                Public network - paid
                Structured partnership
              Affiliates
                From affiliates
                Among affiliates
              Paid ad - list host
            Feedback forms
          Directories
            Ebook directories
            Software directories
            Article directories
            Affiliate program listings
            Newsletter directories
            Company listings
          Media
            Press releases
            Submitted articles
            Interviews
            "Expert" content
    Audience
      Email subscribers
        Newsletter
        Announcement list
        E-courses
      RSS feed subscribers
        Individual subscribers
        Feed aggregators
        Feed republishers
      Blog visitors
        Public posts
        Email to registered users
        Private membership section
        RSS feed (See separate section)
      Forum visitors
        Posted announcements
        Broadcast private messages
        Posted ads
        Email to members
        Special news section
      Site members
      Social networking site connections
        Local networking sites
        LinkedIn
          Connections
          Groups you run
        Facebook
          Friends
          Groups
          Fan pages
        Twitter
          Followers
          Lists that follow you
        Niche networks
        Your own private network
      Email discussion list
      YouTube channel
      Podcasts
        iTunes
        Self-hosted/Blogged
        BlogSpotRadio
      Teleconferences
        Live
        Recorded sessions
      Special content distribution
        Guest blogging
        Individual article publishers
        Interviewers
        Publishing partners
    Network
      Customers
      Active affiliates
      Site members
        Your own site(s)
        Site(s) you've joined
      Mastermind group
      Partner(s)
      Employees
      Trusted advisors
        Associates
        Consultants
        Mentors
      Merchants with related offerings
        As affiliates
        Product co-creation
        Cross-promotion
        First-tier affiliate recruiting
      Service providers
        Online
          ISP
          Web host
          Web designer
          Graphic artist
          Web site maintenance/updating
          Technical staff
          Virtual assistant
            Could fill a number of these roles
          Content creators
          Copywriters
          Customer service staff
          Affiliate networks
          Affiliate merchants
          Autoresponder service/List host
        Offline
          Professional
            Legal
            Accounting
            Banking
            Investments
            Real estate
          Technical
            Computer repair
            Programmer
            Graphic designer
            Printer
          Personal
            Doctor
            Dentist
            Realtor
            Plumber
            Hair dresser
            Etc...
      Content suppliers
      Broadcast partners
    Traffic
      Online
        Free
          Article distribution
            External directories
            Private publisher list
              Guest blogging
              Other email publishers
              Other site owners
            Allow your subscribers to re-publish
            Affiliate tools section
              Plain text versions
              HTML versions
              Blog formatted versions
            For other people's affiliate programs
              Generic - Their links in the copy, your list in the credits
              Customized for each program
              For 2-tier programs
            Article library on your site
              Plain text versions
              HTML versions
              Blog formatted versions
            Print publications
              Local newspapers
              Niche magazines
                Customized versions for different niches
              Trade journals
          Article publishing
            Your list
            Blog
            Site
            Lenses, hubpages, etc
          Blog(s)
            RSS feeds
              Direct subscribers
              Feed aggregators
              Posts republished on other blogs
            Announce posts
              Blog list
              Email subscribers
              Social networking sites
              Signature file(s)
            Trackbacks
            Pinging
          Email
            Mailings to your subscribers
              Very important people
                Build the list
            Ad swaps
              Product promos
              Subscription recommendations
              Swap classified/sponsor ads
            Cross-promotions in follow-up series
          Success pages
            "Another list you might find useful"
            Product recommendation after subscription
              Internal
              Affiliate
              Part of trade
            Subscription recommendation after sale
              Internal
              Affiliate
              Part of trade
            One-time offer (related product)
            New subscriber discount
          Viral gimmicks
            Graphics
              Cute/funny
              Controversial
              Sarcastic
            Controversial surveys
            Celebrity gags
            Awards program
            Original humor
            Trend-driven products
            Self-assessment quizzes
          Discussion
            Forum postings
            Commenting on blogs
            Email discussion lists
            Your own forum
          Miscellaneous
            Press releases
            Software
              Smartphone apps
              Banners in freeware
              Niche toolbars
            Free classifieds sites
            Surveys
              Viral spread
              Sign up to find out results
              Members/subscribers only
            Announcement sites and lists
          Regular repeat visitors
            Very important people
              Give them a reason to keep coming back
        Paid
          Affiliate program
            Self-hosted
            Affiliate network
          Ad networks
            Pay per click
              AdWords
              Yahoo Search Marketing
              Microsoft adCenter
              Facebook
              Chitika
            Banners
              @dVenture
              Burst Media
              DoubleClick
              ValueClick
            Pop-ups
            Pay per view/Cost per view (PPV/CPV)
            Cost per action (CPA)
          Classified ads
          Niche site "member specials"
          Email ads
            In newsletters
              Sponsorships
              Solo ads
              Classifieds
      Offline
        Physical promotional products
          Business cards
          Gag cards
            "Get out of hell free"
          T-shirts
          Mugs
          ID-it Plates
        Newspapers
          Articles
          Press releases
          Space ads
          Interviews
        Niche magazines
          See options for newspapers
        Coupon and flyer inserts
        QR codes on printed material
        Broadcast media
          Radio
            Interviews
            Host your own show
          Cable TV
            Commercials
            Infomercials
    Sales
      Introductions
        Free subscription
        Free download
        Click through to sales page
      Initial purchase
      Upsells, downsells and cross-sells
      Back end orders
        Related products
          Your own
          Partner products
          Co-promotions
          Affiliate offers
        Upgrades
          Add-ons
          Advanced versions
          "Next step" offers
        Personal coaching
        Ongoing classes
        Virtual seminars
          Live Q&A
          Interview sessions
          Webinars
          Streaming live video
          Serial video classes
        Live conferences
        Mastermind/"Inner Circle" groups
      Continuity products
        Memberships
        Subscriptions
        Service contracts
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