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The PLANTS Planner
  What does your ideal business look like?
    What's your daily routine?
    Where do you work?
    Who do you work with?
    How do you stay in touch with...
      Customers?
      Partners?
      Suppliers?
    What's your income level?
    What do you spend your time on?
  Goals
    Lifestyle
      Where do you live?
      What do you own?
      Travel and entertainment
    Income
    Personal
      Personal growth
      Time with family and friends
      Health
      Hobbies
  Business Model
    What will you sell?
      Your own products?
      Affiliate products?
      Services?
      Traffic?
      Leads?
    Who are your ideal customers?
      Age?
      Gender?
      Interests?
      Activities?
      Desperate desires?
    Where will you find them?
    How will you get paid?
  Inventory
    Have
      Hardware
      Software
      Online services
      Contact systems
        Email
        Phone
        Help desk
        Chat accounts
      Relationships
    Need
      Hardware
      Software
      Online services
      Contact systems
        Email
        Phone
        Help desk
        Chat accounts
      Relationships
  Product
    Commercial inventory
      Physical goods
      Digital texts
        Electronic books, manuals and reports
          PDF format, direct sale
          PDF, sell through affiliate networks
          PDF, sell through digital bookstores
          Format for e-readers: Kindle, Nook, etc
          Sell rights to distributors
        Paid email subscriptions
        Timed-release blog content
          Single level course
          Course with included upsell
          Continuity system
        Course materials for teaching by client
      Audio/Video Products
        Audio
          Lecture format
          Classic Interview
          Group brainstorm
          Roundtable
          Entertainment
            Comedy
            AudioBook
            Music
            Editorial commentary
          Loops for intro/extro
          Sound samples
        Video instruction
          "Talking head"
          Interviews
            Live - same place
            Split-screen
            Audio over Powerpoint slides
          Screen capture
          Live demonstration
        Recorded webinars
        Powerpoint presentations
          As videos
          Editable by customer
        Process maps
      Software
        Desktop
        Server-based
          General programs
            Forum scripts
            Database manipulation
            Backup systems
            Email delivery
            Tracking scripts
            Feedback forms
            Etc...
          Wordpress plug-ins
          Forum add-ons
          Visitor services
            Graphic manipulation
            Social site scripts
            Tell-a-friend
            Software as a service
              Hosted autoresponders
              Hosted tracking systems
              Affiliate network
              Paid backup system
              Banner ad network
          OS modifications
        Smartphone apps
      Graphic elements
        Template graphics
          Banners
          Header and footer combos
          eCovers
          Bullets
          Order buttons
          Complete sets
        Photoshop action scripts
        Wordpress themes
        Site templates
        Email templates
        Opt-in forms
        Testimonial templates
        Video frames
      Completed sites
      Classes
        Various media - see text and audio-video
      Membership content
        Various media - see text and audio-video
    Introductory content
      Your own web site content
      Distributed articles
      Newsletter subscription
      Free reports
      Intro audio/video
      Blog content
        Posts on your blog
        Guest posting
        In-depth comments on other blogs
        RSS feed
      Software
        Demo versions
          Time-limited
          Feature-limited
          Ad-supported
        Basic versions
        Wordpress plug-ins
        Free utilities
      Free themes and templates
      Anything you give away free to introduce yourself
    Marketing materials
      Completed sales copy
        Direct sales letters
        Text based classified ads
        Tested sig file(s)
          Forums
          Direct emails
          Posts to lists
        Adsense-style copy
        Pre-sell pieces
          Affiliate samples
          Teaser articles
          Advertorials
          Blog posts
      Graphic elements
        Banners
          Click here for list of standard sizes
        Videos
          Straight sales
          Content demo
          Testimonials
        Flash ads
        Sales page elements
          Headers
          Footers
          Personal photo
          Order buttons
          Background
          Bullet point graphics
          Testimonial boxes
          Guarantee seal
          Product covers
            Book
            Box
            Disks
          Scribbles
        Logos
          Company
          Product
          Site-specific
            Blog header(s)
            Newsletter masthead
            Membership seal
            Mini-site sets
          Awards
      Recruitment materials
        Affiliate program
          Convert customers to affiliates
          For affiliate directories
          For personal contact
          For affiliate merchants
        Joint venture letters
        Link exchange systems
      Lead generation systems
        Subscription page
        Free giveaway offer
        Free trial/Demo offer
    Saleable ad space
      Text ads
        Contextual ad networks (Adsense, Chitika, etc)
        Affiliate ad rotator
        Classifieds
        Text banners
        Author's credits for articles
        Footer ads
        Sidebar
      Banners
        Header
        Sidebar
        Surrounded by content
        Blog widget
        Footer
      Links
        In content
        Blogroll
        Scrolling "Ticker"
        Recommended resources
        "Friends of" page
      Pops
        Pop-ups
        Pop-unders
        Slide-ins
        Corner "peel-aways"
    Directable traffic
  Links
    Natural (Linked to by others)
      Personal referrals
      Public posts
        Forums
        Blog posts
        Blogrolls
      Reviews
      Resource lists
      Articles
      Social networking
        Twitter
          Tweets
          Retweets
          Follow lists
        Facebook
          Wall posts
          Fan pages
          Friend links
      Email broadcasts
      Affiliates
    Self-Created
      Internal
        Across your own sites
          Self-hosted
            Web sites
              Within content
              Included ads
              Header, footer, etc
              From admin/legal pages
              Catalogue pages
                To and from product descriptions
              Affiliate pages
            Blogs
              Resource lists
              Blogroll(s)
              Within posts
              Ad space
            Within products
          "Your" sites on other people's properties
            Guest sections
              Multi-user blogs (WTMU)
              Regular guest column
              Forum expert section
            Blogger
            Squidoo
            Etc...
        Within email series
          Newsletter issues
          eCourses
      External
        Organic search results
        Forums
          Profiles
          Signature files
          Paid ads
        Social networking sites
          Profiles
          Posts
          Fan pages
          Tweets
        Social media sites
          YouTube channel
          Review sites
          Google news sites
            As the owner
            As a contributor
            Through a contributor
          Amazon reviews
          Answer pages
            Yahoo Answers
            Squidoo
            Hubpages
            eHow
        Within email series
          Resource lists
          eCourses
        Thank you pages
          Product download pages
          Subscription success pages
            Single publication
            Cross-promotion network
              Closed private group
              Public network - rotated
              Public network - paid
              Structured partnership
            Affiliates
              From affiliates
              Among affiliates
            Paid ad - list host
          Feedback forms
        Directories
          Ebook directories
          Software directories
          Article directories
          Affiliate program listings
          Newsletter directories
          Company listings
        Media
          Press releases
          Submitted articles
          Interviews
          "Expert" content
  Audience
    Email subscribers
      Newsletter
      Announcement list
      E-courses
    RSS feed subscribers
      Individual subscribers
      Feed aggregators
      Feed republishers
    Blog visitors
      Public posts
      Email to registered users
      Private membership section
      RSS feed (See separate section)
    Forum visitors
      Posted announcements
      Broadcast private messages
      Posted ads
      Email to members
      Special news section
    Site members
    Social networking site connections
      Local networking sites
      LinkedIn
        Connections
        Groups you run
      Facebook
        Friends
        Groups
        Fan pages
      Twitter
        Followers
        Lists that follow you
      Niche networks
      Your own private network
    Email discussion list
    YouTube channel
    Podcasts
      iTunes
      Self-hosted/Blogged
      BlogSpotRadio
    Teleconferences
      Live
      Recorded sessions
    Special content distribution
      Guest blogging
      Individual article publishers
      Interviewers
      Publishing partners
  Network
    Customers
    Active affiliates
    Site members
      Your own site(s)
      Site(s) you've joined
    Mastermind group
    Partner(s)
    Employees
    Trusted advisors
      Associates
      Consultants
      Mentors
    Merchants with related offerings
      As affiliates
      Product co-creation
      Cross-promotion
      First-tier affiliate recruiting
    Service providers
      Online
        ISP
        Web host
        Web designer
        Graphic artist
        Web site maintenance/updating
        Technical staff
        Virtual assistant
          Could fill a number of these roles
        Content creators
        Copywriters
        Customer service staff
        Affiliate networks
        Affiliate merchants
        Autoresponder service/List host
      Offline
        Professional
          Legal
          Accounting
          Banking
          Investments
          Real estate
        Technical
          Computer repair
          Programmer
          Graphic designer
          Printer
        Personal
          Doctor
          Dentist
          Realtor
          Plumber
          Hair dresser
          Etc...
    Content suppliers
    Broadcast partners
  Traffic
    Online
      Free
        Article distribution
          External directories
          Private publisher list
            Guest blogging
            Other email publishers
            Other site owners
          Allow your subscribers to re-publish
          Affiliate tools section
            Plain text versions
            HTML versions
            Blog formatted versions
          For other people's affiliate programs
            Generic - Their links in the copy, your list in the credits
            Customized for each program
            For 2-tier programs
          Article library on your site
            Plain text versions
            HTML versions
            Blog formatted versions
          Print publications
            Local newspapers
            Niche magazines
              Customized versions for different niches
            Trade journals
        Article publishing
          Your list
          Blog
          Site
          Lenses, hubpages, etc
        Blog(s)
          RSS feeds
            Direct subscribers
            Feed aggregators
            Posts republished on other blogs
          Announce posts
            Blog list
            Email subscribers
            Social networking sites
            Signature file(s)
          Trackbacks
          Pinging
        Email
          Mailings to your subscribers
            Very important people
              Build the list
          Ad swaps
            Product promos
            Subscription recommendations
            Swap classified/sponsor ads
          Cross-promotions in follow-up series
        Success pages
          "Another list you might find useful"
          Product recommendation after subscription
            Internal
            Affiliate
            Part of trade
          Subscription recommendation after sale
            Internal
            Affiliate
            Part of trade
          One-time offer (related product)
          New subscriber discount
        Viral gimmicks
          Graphics
            Cute/funny
            Controversial
            Sarcastic
          Controversial surveys
          Celebrity gags
          Awards program
          Original humor
          Trend-driven products
          Self-assessment quizzes
        Discussion
          Forum postings
          Commenting on blogs
          Email discussion lists
          Your own forum
        Miscellaneous
          Press releases
          Software
            Smartphone apps
            Banners in freeware
            Niche toolbars
          Free classifieds sites
          Surveys
            Viral spread
            Sign up to find out results
            Members/subscribers only
          Announcement sites and lists
          BlogTalkRadio
        Regular repeat visitors
          Very important people
            Give them a reason to keep coming back
      Paid
        Affiliate program
          Self-hosted
          Affiliate network
        Ad networks
          Pay per click
            AdWords
            Yahoo Search Marketing
            Microsoft adCenter
            Facebook
            Chitika
          Banners
            @dVenture
            Burst Media
            DoubleClick
            ValueClick
          Pop-ups
          Pay per view/Cost per view (PPV/CPV)
          Cost per action (CPA)
        Classified ads
        Niche site "member specials"
        Email ads
          In newsletters
            Sponsorships
            Solo ads
            Classifieds
    Offline
      Physical promotional products
        Business cards
        Gag cards
          "Get out of hell free"
        T-shirts
        Mugs
        ID-it Plates
      Newspapers
        Articles
        Press releases
        Space ads
        Interviews
      Niche magazines
        See options for newspapers
      Coupon and flyer inserts
      QR codes on printed material
      Broadcast media
        Radio
          Interviews
          Host your own show
        Cable TV
          Commercials
          Infomercials
  Success Points
    Introductions
      Subscription Forms
        Dedicated pages
        Blog form
        Article pages
        Facebook page tab(s)
      Articles
        Links to entry points
      Reports
        Links to entry points
      Videos
        YouTube Channel
        Other video sites
        Self-hosted videos
        Tools for affiliates
          Embed code for videos
          Text with affiliate link
      Free downloads
        Any and all
        Links within the downloads
        Links and forms on the download pages
      Click through to sales page
      Links to social networking profiles
    Initial purchase
    Upsells, downsells and cross-sells
    Back end orders
      Related products
        Your own
        Partner products
        Co-promotions
        Affiliate offers
      Upgrades
        Add-ons
        Advanced versions
        "Next step" offers
      Personal coaching
      Ongoing classes
      Virtual seminars
        Live Q&A
        Interview sessions
        Webinars
        Streaming live video
        Serial video classes
      Live conferences
      Mastermind/"Inner Circle" groups
    Continuity products
      Memberships
      Paid Subscriptions
      Service contracts