<map version="0.9.0">
<!-- To view this file, download free mind mapping software FreeMind from http://freemind.sourceforge.net -->
<node CREATED="1379814585869" ID="ID_1033969636" MODIFIED="1380044810677" STYLE="bubble" TEXT="Basic Social Site Layout">
<node CREATED="1379814608746" FOLDED="true" ID="ID_106335359" MODIFIED="1380044810667" POSITION="right" TEXT="Primary Elements">
<node CREATED="1379911475159" FOLDED="true" ID="ID_1265858480" MODIFIED="1380044810651" TEXT="Dedicated email address">
<node CREATED="1379915029207" FOLDED="true" ID="ID_1452697036" MODIFIED="1380044810650" TEXT="Self-hosted...">
<node CREATED="1379915036543" ID="ID_916170633" MODIFIED="1379915040271" TEXT="Your own domain"/>
<node CREATED="1379915040759" ID="ID_1780560137" MODIFIED="1379915052519" TEXT="Separate alias address for each site"/>
<node CREATED="1379915053455" ID="ID_149435884" MODIFIED="1379915071079" TEXT="Filter into folders for each site and type of message"/>
</node>
<node CREATED="1379915098607" FOLDED="true" ID="ID_1703440596" MODIFIED="1380044810651" TEXT="... or Gmail address">
<node CREATED="1379915124183" ID="ID_531017368" MODIFIED="1379915131863" TEXT="Strong, unique password"/>
<node CREATED="1379916417871" ID="ID_129558636" MODIFIED="1379916434607" TEXT="Configure after other accounts are created"/>
</node>
</node>
<node CREATED="1379912892022" FOLDED="true" ID="ID_1321672073" MODIFIED="1380044810653" TEXT="Facebook Account">
<node CREATED="1379914160327" FOLDED="true" ID="ID_1156738635" MODIFIED="1380044810652" TEXT="If you have one already...">
<node CREATED="1379914169783" ID="ID_140257500" MODIFIED="1379914193918" TEXT="... stick with that."/>
<node CREATED="1379914176975" ID="ID_1849281358" MODIFIED="1379914186318" TEXT="Don&apos;t create a second page."/>
</node>
<node CREATED="1379914200311" FOLDED="true" ID="ID_1833719562" MODIFIED="1380044810653" TEXT="If you don&apos;t have one yet...">
<node CREATED="1379914209815" ID="ID_1693623145" MODIFIED="1379914331508" TEXT="Connect your new account to the dedicated email address"/>
<node CREATED="1379914241063" FOLDED="true" ID="ID_128403019" MODIFIED="1380044810652" TEXT="Create a strong password">
<node CREATED="1379914341615" HGAP="22" ID="ID_69486960" MODIFIED="1379914361247" TEXT="Not the same as any other account" VSHIFT="2"/>
</node>
<node CREATED="1379914254079" ID="ID_646828100" MODIFIED="1379914267815" TEXT="Set it to log in using secure protocol (https)"/>
</node>
</node>
<node CREATED="1379911486271" FOLDED="true" ID="ID_1621671548" MODIFIED="1380044810659" TEXT="Facebook Page">
<node CREATED="1379913931344" FOLDED="true" ID="ID_785818250" MODIFIED="1380044810654" TEXT="Specific topic">
<node CREATED="1379913962969" ID="ID_287412656" MODIFIED="1379913968942" TEXT="Define your niche"/>
<node CREATED="1379913970247" ID="ID_690680249" MODIFIED="1379913976902" TEXT="Maintain consistency"/>
<node CREATED="1379913984111" ID="ID_1164919334" MODIFIED="1379913988718" TEXT="Post regularly"/>
</node>
<node CREATED="1379914044679" FOLDED="true" ID="ID_561935748" MODIFIED="1380044810654" TEXT="Choose a name">
<node CREATED="1379914062503" ID="ID_872247346" MODIFIED="1379914066335" TEXT="Clear and relevant"/>
<node CREATED="1379914068007" ID="ID_525101824" MODIFIED="1379914072382" TEXT="Catchy helps"/>
</node>
<node CREATED="1379914754127" FOLDED="true" ID="ID_1974966217" MODIFIED="1380044810655" TEXT="Prepare content">
<node CREATED="1379914761615" ID="ID_748681290" MODIFIED="1379914766015" TEXT="About page text"/>
<node CREATED="1379914774135" ID="ID_1880740944" MODIFIED="1379914778719" TEXT="First 5 posts"/>
<node CREATED="1379914780055" ID="ID_1676347230" MODIFIED="1379914804406" TEXT="(Optional) Graphic header"/>
</node>
<node CREATED="1379913045310" FOLDED="true" ID="ID_1605631954" LINK="https://www.facebook.com/pages/create/" MODIFIED="1380044810656" TEXT="Create the page">
<node CREATED="1379915919575" ID="ID_89878227" MODIFIED="1380044702259" TEXT="Add header and &quot;about page&quot; text"/>
<node CREATED="1379915927687" ID="ID_1589798313" MODIFIED="1379915940607" TEXT="Add first 3 posts"/>
</node>
</node>
<node CREATED="1379911494975" FOLDED="true" ID="ID_1254882047" MODIFIED="1380044810660" TEXT="Twitter Account">
<node CREATED="1379915174671" ID="ID_1235176538" MODIFIED="1379915184495" TEXT="You can have more than one Twitter account"/>
<node CREATED="1379915186671" ID="ID_195779467" MODIFIED="1379915192671" TEXT="Name it appropriately"/>
<node CREATED="1379915972790" ID="ID_162809498" MODIFIED="1379915988383" TEXT="Set it to log in using secure protocol (https)"/>
<node CREATED="1379915955111" ID="ID_1595598362" MODIFIED="1379916265231" TEXT="Add blog URL or Facebook page link"/>
<node CREATED="1379913140127" ID="ID_642399238" LINK="https://twitter.com/" MODIFIED="1379917616907" TEXT="Create the account"/>
</node>
<node CREATED="1379911501527" FOLDED="true" ID="ID_118552" MODIFIED="1380044810665" TEXT="Blog">
<node CREATED="1379917189783" FOLDED="true" ID="ID_884783398" MODIFIED="1380044810661" TEXT="Plan it">
<node CREATED="1379917202959" FOLDED="true" ID="ID_390157301" MODIFIED="1380044810661" TEXT="Choose a name">
<node CREATED="1379917276231" ID="ID_32173109" MODIFIED="1379917297702" TEXT="Similar to or the same as the Facebook page or Twitter account"/>
<node CREATED="1379917309431" ID="ID_1918668330" MODIFIED="1379917314024" TEXT="Topically relevant"/>
<node CREATED="1379917314847" ID="ID_1340190297" MODIFIED="1379917321865" TEXT="Catchy helps"/>
<node CREATED="1379917323416" ID="ID_347060225" MODIFIED="1379917331992" TEXT="Don&apos;t get too cutesy with this"/>
</node>
<node CREATED="1379917230079" ID="ID_1625675120" MODIFIED="1379917238281" TEXT="Register a domain"/>
<node CREATED="1379917240207" ID="ID_1924041543" MODIFIED="1379917722688" TEXT="Choose a web host"/>
<node CREATED="1379917723407" ID="ID_586557392" MODIFIED="1379917729558" TEXT="Create hosting account"/>
</node>
<node CREATED="1379916706407" FOLDED="true" ID="ID_1341285705" MODIFIED="1380044810662" TEXT="Set it up">
<node CREATED="1379916732047" ID="ID_1951326669" MODIFIED="1379916735327" TEXT="Create database"/>
<node CREATED="1379916750543" ID="ID_1896709865" MODIFIED="1379916775720" TEXT="Edit configuration file"/>
<node CREATED="1379916736007" ID="ID_259266586" MODIFIED="1379916743223" TEXT="5-minute install"/>
</node>
<node CREATED="1379916716247" FOLDED="true" ID="ID_365562648" MODIFIED="1380044810664" TEXT="Basic security">
<node CREATED="1379917078975" FOLDED="true" ID="ID_1599121412" MODIFIED="1380044810662" TEXT="Admin account">
<node CREATED="1379917090439" ID="ID_1112099973" MODIFIED="1379917560959" TEXT="Do not name it &quot;admin&quot;">
<font BOLD="true" NAME="SansSerif" SIZE="12"/>
</node>
<node CREATED="1379917110119" ID="ID_793646245" MODIFIED="1379917118312" TEXT="Create strong, unique password"/>
</node>
<node CREATED="1379916912999" FOLDED="true" ID="ID_1316940148" MODIFIED="1380044810663" TEXT="Install Better WP Security">
<node CREATED="1379916944655" ID="ID_1774214657" LINK="http://wordpress.org/plugins/better-wp-security/" MODIFIED="1379916959033" TEXT="Get the plug-in"/>
<node CREATED="1379916962479" ID="ID_1708882830" MODIFIED="1379916970855" TEXT="Upload and activate it"/>
<node CREATED="1379916971631" ID="ID_1024209014" MODIFIED="1379916986087" TEXT="Accept the default settings"/>
</node>
<node CREATED="1379917008551" FOLDED="true" ID="ID_431132801" MODIFIED="1380044810664" TEXT="Install Spam Free Wordpress">
<node CREATED="1379917020911" ID="ID_1050955539" LINK="http://wordpress.org/plugins/spam-free-wordpress/" MODIFIED="1379917063933" TEXT="Get the plug-in"/>
<node CREATED="1379917066847" ID="ID_1469366157" MODIFIED="1379917072061" TEXT="Upload and activate it"/>
</node>
</node>
</node>
<node CREATED="1379916388495" FOLDED="true" ID="ID_606355566" MODIFIED="1380044810666" TEXT="Configure Gmail set-up">
<node CREATED="1379917913855" FOLDED="true" ID="ID_435300101" MODIFIED="1380044810666" TEXT="Set specific types of mail to go to each tab">
<node CREATED="1379917927295" ID="ID_904146584" MODIFIED="1379917937944" TEXT="Primary = One-to-one email"/>
<node CREATED="1379917949799" ID="ID_1146973189" MODIFIED="1379917956304" TEXT="Social = Facebook mail"/>
<node CREATED="1379917969767" ID="ID_795129170" MODIFIED="1379917985361" TEXT="Updates = Twitter-related messages"/>
<node CREATED="1379917992639" ID="ID_926394183" MODIFIED="1379918013081" TEXT="Forums = Notes from your own blog"/>
<node CREATED="1379918017007" ID="ID_91137740" MODIFIED="1379918027984" TEXT="Promotions = Niche-specific lists and forums"/>
</node>
<node CREATED="1379918050631" ID="ID_1665219406" MODIFIED="1379918070609" TEXT="And/or use filters to create &quot;Labels&quot; for each type of mail"/>
<node CREATED="1379918081695" ID="ID_1488763898" MODIFIED="1379918100849" TEXT="You can mix and match the above to suit your own set-up and needs"/>
</node>
</node>
<node CREATED="1379911530999" FOLDED="true" ID="ID_1152905646" MODIFIED="1380044810677" POSITION="right" TEXT="Optional Elements">
<node CREATED="1379911575175" FOLDED="true" ID="ID_1662668080" MODIFIED="1380044810668" TEXT="Recommended">
<node CREATED="1379911739311" ID="ID_1418969351" LINK="http://webtrends.about.com/gi/o.htm?zi=1/XL&amp;zTi=1&amp;sdn=webtrends&amp;cdn=compute&amp;tm=1794&amp;f=10&amp;su=p284.13.342.ip_p504.6.342.ip_&amp;tt=3&amp;bt=1&amp;bts=20&amp;zu=https%3A//plus.google.com/" MODIFIED="1379913710562" TEXT="Google+"/>
<node CREATED="1379911537503" ID="ID_25959618" LINK="http://www.linkedin.com/" MODIFIED="1379913744130" TEXT="LinkedIn Account"/>
<node CREATED="1379911558967" ID="ID_1219804764" LINK="https://www.youtube.com/" MODIFIED="1379913808865" TEXT="YouTube Channel"/>
</node>
<node CREATED="1379911620807" FOLDED="true" ID="ID_1995284352" MODIFIED="1380044810669" TEXT="Additional Promo Channels">
<node CREATED="1379911633575" ID="ID_1761819968" LINK="http://www.reddit.com/" MODIFIED="1379913547025" TEXT="Reddit"/>
<node CREATED="1379913390583" ID="ID_1198391937" LINK="https://www.pinterest.com/" MODIFIED="1379913424167" TEXT="Pinterest"/>
<node CREATED="1379911943295" ID="ID_1448022791" LINK="http://www.tumblr.com/" MODIFIED="1379913347081" TEXT="Tumblr"/>
<node CREATED="1379911638583" ID="ID_1775838334" LINK="http://digg.com/" MODIFIED="1379913518272" TEXT="Digg"/>
</node>
<node CREATED="1379918555847" FOLDED="true" ID="ID_358646005" MODIFIED="1380044810676" TEXT="Separate phone options">
<node CREATED="1379918601383" FOLDED="true" ID="ID_861565374" MODIFIED="1380044810669" TEXT="Skype phone">
<node CREATED="1379920542703" ID="ID_433705727" MODIFIED="1379920553493" TEXT="(+) Inexpensive"/>
<node CREATED="1379920736319" ID="ID_1750037109" MODIFIED="1379920744974" TEXT="(+) Can be anonymous"/>
<node CREATED="1379920554799" ID="ID_990139609" MODIFIED="1379920568538" TEXT="(+) Cross-platform availability"/>
<node CREATED="1379920900655" ID="ID_1177790272" MODIFIED="1379920908514" TEXT="(+) Extremely portable"/>
<node CREATED="1379920585679" ID="ID_1110961487" MODIFIED="1379920625478" TEXT="(+) Additional options (text and video chat, groups, etc)"/>
<node CREATED="1379920635391" ID="ID_318654910" MODIFIED="1379920644281" TEXT="(-) Not a real phone service"/>
</node>
<node CREATED="1379919789279" FOLDED="true" ID="ID_1257288600" MODIFIED="1380044810671" TEXT="Google Voice">
<node CREATED="1379920426343" ID="ID_899817762" MODIFIED="1379920435343" TEXT="(+) Free"/>
<node CREATED="1379920436670" ID="ID_299051386" MODIFIED="1379920452271" TEXT="(+) Anonymous number rings into existing phone"/>
<node CREATED="1379920453079" ID="ID_675213132" MODIFIED="1379920473114" TEXT="(+) Can be switched to ring to any number you like"/>
<node CREATED="1379920483503" ID="ID_116766176" MODIFIED="1379920508737" TEXT="(-) Not a real phone service"/>
</node>
<node CREATED="1379919269239" FOLDED="true" ID="ID_568410672" MODIFIED="1380044810672" TEXT="VOIP phone">
<node CREATED="1379919300127" ID="ID_1115866961" MODIFIED="1379919314641" TEXT="(+) Dedicated number"/>
<node CREATED="1379919315575" ID="ID_768831600" MODIFIED="1379919335177" TEXT="(+) Privacy"/>
<node CREATED="1379919351334" ID="ID_1151388420" MODIFIED="1379919395970" TEXT="(+) Service is inexpensive"/>
<node CREATED="1379919336151" ID="ID_452697917" MODIFIED="1379919350025" TEXT="(+/-) Prices for hardware vary"/>
<node CREATED="1379919370687" ID="ID_1011655745" MODIFIED="1379919392537" TEXT="(+/-) Voice quality varies"/>
<node CREATED="1379919490919" ID="ID_1227074514" MODIFIED="1379919507685" TEXT="(+/-) Requires separate phone system"/>
<node CREATED="1379919686079" ID="ID_1049324016" MODIFIED="1379919701911" TEXT="(+/-) Features vary with provider"/>
<node CREATED="1379919403951" ID="ID_1524624840" MODIFIED="1379919415001" TEXT="(-) Dependent on Internet connection"/>
<node CREATED="1379920049927" FOLDED="true" ID="ID_1538126210" MODIFIED="1380044810671" TEXT="Example: BasicTalk">
<node CREATED="1379924371831" ID="ID_1372834148" MODIFIED="1379924382162" TEXT="$10 for the VOIP unit"/>
<node CREATED="1379924383295" ID="ID_63720561" MODIFIED="1379924397387" TEXT="$10/mo for unlimited service within the US"/>
<node CREATED="1379924423991" ID="ID_1997556117" MODIFIED="1379924449563" TEXT="Ethernet connection to router - not Wifi enabled"/>
</node>
</node>
<node CREATED="1379918611351" FOLDED="true" ID="ID_1140132098" MODIFIED="1380044810673" TEXT="Additional cell phone">
<node CREATED="1379919711055" ID="ID_226764733" MODIFIED="1379919720625" TEXT="Wide range of costs and options"/>
<node CREATED="1379919724727" ID="ID_408730180" MODIFIED="1379919743273" TEXT="Can be totally anonymous"/>
</node>
<node CREATED="1379918636711" FOLDED="true" ID="ID_746399318" MODIFIED="1380044810675" TEXT="Desktop cell system">
<node CREATED="1379919799191" ID="ID_1645913074" MODIFIED="1379919888753" TEXT="Typically $100 for the unit"/>
<node CREATED="1379919834495" FOLDED="true" ID="ID_1025305362" MODIFIED="1380044810673" TEXT="(+) Low service costs">
<node CREATED="1379919927423" ID="ID_557258497" MODIFIED="1379919978913" TEXT="Typical: $15/mo unlimited calls within the US"/>
<node CREATED="1379919947375" ID="ID_1787926715" MODIFIED="1379919971601" TEXT="Typical: $30/month  unlimited calls to most of the world"/>
</node>
<node CREATED="1379920017647" ID="ID_1520130122" MODIFIED="1379920026841" TEXT="(+) Relatively portable"/>
<node CREATED="1379920079871" FOLDED="true" ID="ID_1532005810" MODIFIED="1380044810674" TEXT="(+) Backup phone line">
<node CREATED="1379924188559" ID="ID_490716966" MODIFIED="1379924212450" TEXT="If you have a UPS, this can give you phone service through an extended power outage"/>
</node>
<node CREATED="1379919811575" ID="ID_490385152" MODIFIED="1379919901633" TEXT="(+/-) Requires separate phone system"/>
<node CREATED="1379919823047" ID="ID_854404033" MODIFIED="1379919880982" TEXT="(-) Coverage availability varies"/>
<node CREATED="1379920060527" ID="ID_665579935" MODIFIED="1379920069193" TEXT="Example: Straight Talk Home Phone"/>
<node CREATED="1379920158143" FOLDED="true" ID="ID_547366976" MODIFIED="1380044810674" TEXT="** Availability notes">
<node CREATED="1379920181343" ID="ID_447482388" MODIFIED="1379920189697" TEXT="These are US-based numbers"/>
<node CREATED="1379920190967" ID="ID_266764387" MODIFIED="1379920202025" TEXT="Not available in all countries or areas"/>
</node>
</node>
<node CREATED="1379918592391" FOLDED="true" ID="ID_1415303531" MODIFIED="1380044810676" TEXT="Separate landline">
<node CREATED="1379924108415" ID="ID_775855960" MODIFIED="1379924118626" TEXT="Just like the phone you have now"/>
</node>
</node>
</node>
<node CREATED="1379814623095" FOLDED="true" ID="ID_535638932" MODIFIED="1380044659264" POSITION="left" TEXT="Goals">
<node CREATED="1379924905591" FOLDED="true" ID="ID_665100737" MODIFIED="1380044656600" TEXT="Know your desired outcome!">
<font BOLD="true" NAME="SansSerif" SIZE="12"/>
<node CREATED="1379925012055" ID="ID_394650562" MODIFIED="1379925015542" TEXT="Be specific"/>
<node CREATED="1379925017479" ID="ID_1921718257" MODIFIED="1379925023293" TEXT="Who has what you want?"/>
<node CREATED="1379925024927" ID="ID_848362463" MODIFIED="1379925030854" TEXT="Who wants what you have?"/>
<node CREATED="1379925036543" ID="ID_969931012" MODIFIED="1379925047966" TEXT="Which sites are they on?"/>
<node CREATED="1379925059175" ID="ID_1162617604" MODIFIED="1379925067429" TEXT="What will you give to get their attention?"/>
</node>
<node CREATED="1379924789031" FOLDED="true" ID="ID_413225224" MODIFIED="1380044657693" TEXT="Sell product or service">
<node CREATED="1379925083679" ID="ID_865199933" MODIFIED="1379925097934" TEXT="Your own, affiliate products, or a mix?"/>
</node>
<node CREATED="1379924816759" ID="ID_337302650" MODIFIED="1379924971828" TEXT="Drive traffic to other site(s)"/>
<node CREATED="1379924798231" ID="ID_202328117" MODIFIED="1379924809061" TEXT="Establish reputation"/>
<node CREATED="1379924811063" ID="ID_878549015" MODIFIED="1379924815669" TEXT="Develop network"/>
<node CREATED="1379924960175" ID="ID_1965270127" MODIFIED="1379924965061" TEXT="Find suppliers"/>
<node CREATED="1379924833807" ID="ID_1601819504" MODIFIED="1379924842766" TEXT="Learn the social networking system"/>
</node>
</node>
</map>
