sheet1
Basic Social Site Layout
  Primary Elements
    Dedicated email address
      Self-hosted...
        Your own domain
        Separate alias address for each site
        Filter into folders for each site and type of message
      ... or Gmail address
        Strong, unique password
        Configure after other accounts are created
    Facebook Account
      If you have one already...
        ... stick with that.
        Don't create a second page.
      If you don't have one yet...
        Connect your new account to the dedicated email address
        Create a strong password
          Not the same as any other account
        Set it to log in using secure protocol (https)
    Facebook Page
      Specific topic
        Define your niche
        Maintain consistency
        Post regularly
      Choose a name
        Clear and relevant
        Catchy helps
      Prepare content
        About page text
        First 5 posts
        (Optional) Graphic header
      Create the page
        Add header and "about page" text
        Add first 3 posts
    Twitter Account
      You can have more than one Twitter account
      Name it appropriately
      Set it to log in using secure protocol (https)
      Add blog URL or Facebook page link
      Create the account
    Blog
      Plan it
        Choose a name
          Similar to or the same as the Facebook page or Twitter account
          Topically relevant
          Catchy helps
          Don't get too cutesy with this
        Register a domain
        Choose a web host
        Create hosting account
      Set it up
        Create database
        Edit configuration file
        5-minute install
      Basic security
        Admin account
          Do not name it "admin"
          Create strong, unique password
        Install Better WP Security
          Get the plug-in
          Upload and activate it
          Accept the default settings
        Install Spam Free Wordpress
          Get the plug-in
          Upload and activate it
    Configure Gmail set-up
      Set specific types of mail to go to each tab
        Primary = One-to-one email
        Social = Facebook mail
        Updates = Twitter-related messages
        Forums = Notes from your own blog
        Promotions = Niche-specific lists and forums
      And/or use filters to create "Labels" for each type of mail
      You can mix and match the above to suit your own set-up and needs
  Optional Elements
    Recommended
      Google+
      LinkedIn Account
      YouTube Channel
    Additional Promo Channels
      Reddit
      Pinterest
      Tumblr
      Digg
    Separate phone options
      Skype phone
        (+) Inexpensive
        (+) Can be anonymous
        (+) Cross-platform availability
        (+) Extremely portable
        (+) Additional options (text and video chat, groups, etc)
        (-) Not a real phone service
      Google Voice
        (+) Free
        (+) Anonymous number rings into existing phone
        (+) Can be switched to ring to any number you like
        (-) Not a real phone service
      VOIP phone
        (+) Dedicated number
        (+) Privacy
        (+) Service is inexpensive
        (+/-) Prices for hardware vary
        (+/-) Voice quality varies
        (+/-) Requires separate phone system
        (+/-) Features vary with provider
        (-) Dependent on Internet connection
        Example: BasicTalk
          $10 for the VOIP unit
          $10/mo for unlimited service within the US
          Ethernet connection to router - not Wifi enabled
      Additional cell phone
        Wide range of costs and options
        Can be totally anonymous
      Desktop cell system
        Typically $100 for the unit
        (+) Low service costs
          Typical: $15/mo unlimited calls within the US
          Typical: $30/month unlimited calls to most of the world
        (+) Relatively portable
        (+) Backup phone line
          If you have a UPS, this can give you phone service through an extended power outage
        (+/-) Requires separate phone system
        (-) Coverage availability varies
        Example: Straight Talk Home Phone
        ** Availability notes
          These are US-based numbers
          Not available in all countries or areas
      Separate landline
        Just like the phone you have now
  Goals
    Know your desired outcome!
      Be specific
      Who has what you want?
      Who wants what you have?
      Which sites are they on?
      What will you give to get their attention?
    Sell product or service
      Your own, affiliate products, or a mix?
    Drive traffic to other site(s)
    Establish reputation
    Develop network
    Find suppliers
    Learn the social networking system