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<!-- To view this file, download free mind mapping software FreeMind from http://freemind.sourceforge.net -->
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<node CREATED="1335081130951" ID="ID_1927188857" MODIFIED="1335147993518" TEXT="What solutions are already available?"/>
<node CREATED="1335081185367" ID="ID_1665669128" MODIFIED="1335081187422" TEXT="What&apos;s missing from the competition&apos;s products? "/>
<node CREATED="1335148004696" ID="ID_1267038589" MODIFIED="1335148016405" TEXT="How is my product already different?"/>
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<node CREATED="1335148032608" ID="ID_1325008404" MODIFIED="1335148041701" TEXT="Is that potential difference significant?"/>
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<node CREATED="1335349140671" ID="ID_182236223" MODIFIED="1335349155706" TEXT="What elements qualify as bonuses?"/>
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<node CREATED="1334995288056" ID="ID_182521857" MODIFIED="1334995300213" TEXT="&quot;Done for you&quot; (DFY) service"/>
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<node CREATED="1335081071495" ID="ID_1464948051" MODIFIED="1335081078662" TEXT="Who is my ideal customer?"/>
<node CREATED="1335081079855" ID="ID_939904279" MODIFIED="1335081088611" TEXT="What do they do online?"/>
<node CREATED="1335144822173" ID="ID_1554309102" MODIFIED="1335144830859" TEXT="What are their pains?"/>
<node CREATED="1335144832320" ID="ID_1049880359" MODIFIED="1335144836942" TEXT="What are their goals?"/>
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<node CREATED="1335144870240" ID="ID_423838126" MODIFIED="1335144880357" TEXT="Freedom"/>
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<node CREATED="1335144882376" ID="ID_913393439" MODIFIED="1335144992499" TEXT="Romance"/>
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<node CREATED="1335081205095" ID="ID_1476185370" MODIFIED="1335081206606" TEXT="Where do they go online? "/>
<node CREATED="1335146595448" ID="ID_1336557370" MODIFIED="1335146601133" TEXT="What do they read online?"/>
<node CREATED="1335146603632" ID="ID_175583749" MODIFIED="1335146609029" TEXT="Where do they network?"/>
<node CREATED="1335081217239" ID="ID_28816203" MODIFIED="1335081218262" TEXT="How can I reach them through those channels? "/>
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<node CREATED="1335147522360" ID="ID_714592518" MODIFIED="1335147527061" TEXT="Advertising"/>
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<node CREATED="1335147630568" ID="ID_943990140" MODIFIED="1335147640100" TEXT="Unadvertised bonuses"/>
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<node CREATED="1335147608976" ID="ID_1459436747" MODIFIED="1335147615786" TEXT="Help desk system"/>
<node CREATED="1335147618640" ID="ID_322779721" MODIFIED="1335147623958" TEXT="Additional offers"/>
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